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it's a pdf... here's the gist
"we're changing our name to ESEE knives. No biggie, just lasering some diffrent logos onto the knives as soon as we run out. don't panic."
-
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RAT Cutlery Announces Name Change
- Thread starter R.A.T.
- Start date
it's a pdf... here's the gist
"we're changing our name to ESEE knives. No biggie, just lasering some diffrent logos onto the knives as soon as we run out. don't panic."
- Joined
- Jun 21, 2008
- Messages
- 676
PRESS RELEASE:
RANDALL’S ADVENTURE & TRAINING ANNOUNCES NAME CHANGE
February 1, 2010 – For Immediate Release
Jeff Randall and Mike Perrin of Randall’s Adventure & Training announced Monday, February 1st that they would officially be changing the name of their cutlery division from RAT Cutlery Company to ESEE KNIVES. Randall and Perrin made this decision due to confusion in the industry with other companies who market knives under similar names.
The new name (ESEE) comes from Randall and Perrin’s vast experience teaching survival courses to military, law enforcement and civilians in the jungles of South America. ESEE is an acronym for Escuela de Supervivencia (School of Survival), Escape and Evasion.
Randall stated that the only thing changing is the name of the company, company web site address and the branding (marking and logos) on their knives (See new logos below). Their no-questions-asked warranty, high quality manufacturing, absolute customer service and interaction with their customer base will remain intact. Rowen Manufacturing in Idaho will continue to build all knives for Randall’s Adventure & Training under the new ESEE name. Furthermore, ESEE KNIVES will continue to offer their no-questions-asked warranty on any knife that was manufactured by Rowen Manufacturing under the RAT Cutlery / RC branding.
The RC-3, RC-4, RC-5 and RC-6 knives will be re-named ESEE-3, ESEE-4, ESEE-5 and ESEE-6. The Izula line and the new Junglas and Lite Machete line will remain the same and marketed under the name of ESEE Knives with their respective logos.
This initial name change will take place over a period of 6 months and should be fully swapped over by February 1, 2011. Please see www.eseeknives.com, www.ratcultery.com and www.jungletraining.com for the latest information on the name change, new product and new training agendas. For more information contact: Jeff Randall (jeff@eseeknives.com) or Mike Perrin (mike@eseeknives.com). Phone (865) 933-8436
RANDALL’S ADVENTURE & TRAINING ANNOUNCES NAME CHANGE
February 1, 2010 – For Immediate Release
Jeff Randall and Mike Perrin of Randall’s Adventure & Training announced Monday, February 1st that they would officially be changing the name of their cutlery division from RAT Cutlery Company to ESEE KNIVES. Randall and Perrin made this decision due to confusion in the industry with other companies who market knives under similar names.
The new name (ESEE) comes from Randall and Perrin’s vast experience teaching survival courses to military, law enforcement and civilians in the jungles of South America. ESEE is an acronym for Escuela de Supervivencia (School of Survival), Escape and Evasion.
Randall stated that the only thing changing is the name of the company, company web site address and the branding (marking and logos) on their knives (See new logos below). Their no-questions-asked warranty, high quality manufacturing, absolute customer service and interaction with their customer base will remain intact. Rowen Manufacturing in Idaho will continue to build all knives for Randall’s Adventure & Training under the new ESEE name. Furthermore, ESEE KNIVES will continue to offer their no-questions-asked warranty on any knife that was manufactured by Rowen Manufacturing under the RAT Cutlery / RC branding.
The RC-3, RC-4, RC-5 and RC-6 knives will be re-named ESEE-3, ESEE-4, ESEE-5 and ESEE-6. The Izula line and the new Junglas and Lite Machete line will remain the same and marketed under the name of ESEE Knives with their respective logos.
This initial name change will take place over a period of 6 months and should be fully swapped over by February 1, 2011. Please see www.eseeknives.com, www.ratcultery.com and www.jungletraining.com for the latest information on the name change, new product and new training agendas. For more information contact: Jeff Randall (jeff@eseeknives.com) or Mike Perrin (mike@eseeknives.com). Phone (865) 933-8436
Last edited:
shunsui
Gold Member
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It's phonetic. ESEE = EC.
shunsui
Gold Member
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- Aug 12, 2008
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yep, but we're probably driving Jeff nuts.
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Is it a pure coïncidence that your logo seems VERY similar to The Brazilian CORE and BOPE units?
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is there going to be a change to the forum name? where do i go? i am so scared and confused! 
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yeah everytime im in a shop of any kind
that carries knives
(and im those kinds of stores alot and always suggest they carry rc knives)
and i mention rat, rc, rat cutlery etc
they ALWAYS respond with
"oh yeah ontario"
rat cutlery and rat pack certainly roll off the tongue easily
but its probably a good move
those are incredibily hard decisions in business
but things work themselves out over time
good luck with the transition
and thanks
that carries knives
(and im those kinds of stores alot and always suggest they carry rc knives)
and i mention rat, rc, rat cutlery etc
they ALWAYS respond with
"oh yeah ontario"
rat cutlery and rat pack certainly roll off the tongue easily
but its probably a good move
those are incredibily hard decisions in business
but things work themselves out over time
good luck with the transition
and thanks
- Joined
- May 25, 2007
- Messages
- 15,113
the name of their cutlery division from RAT Cutlery Company to ESEE KNIVES. Randall and Perrin made this decision due to confusion in the industry with other companies who market knives under similar names.The new name (ESEE) comes from Randall and Perrins vast experience teaching survival courses to military, law enforcement and civilians in the jungles of South America. ESEE is an acronym for Escuela de Supervivencia (School of Survival), Escape and Evasion.
Randall stated that the only thing changing is the name of the company, company web site address and the branding (marking and logos) on their knives (See new logos below). Their no-questions-asked warranty, high quality manufacturing, absolute customer service and interaction with their customer base will remain intact. Rowen Manufacturing in Idaho will continue to build all knives for Randalls Adventure & Training under the new ESEE name. Furthermore, ESEE KNIVES will continue to offer their no-questions-asked warranty on any knife that was manufactured by Rowen Manufacturing under the RAT Cutlery / RC branding.
The RC-3, RC-4, RC-5 and RC-6 knives will be re-named ESEE-3, ESEE-4, ESEE-5 and ESEE-6. The Izula line and the new Junglas and Lite Machete line will remain the same and marketed under the name of ESEE Knives with their respective logos.
Randall stated that the only thing changing is the name of the company, company web site address and the branding (marking and logos) on their knives (See new logos below). Their no-questions-asked warranty, high quality manufacturing, absolute customer service and interaction with their customer base will remain intact. Rowen Manufacturing in Idaho will continue to build all knives for Randalls Adventure & Training under the new ESEE name. Furthermore, ESEE KNIVES will continue to offer their no-questions-asked warranty on any knife that was manufactured by Rowen Manufacturing under the RAT Cutlery / RC branding.
The RC-3, RC-4, RC-5 and RC-6 knives will be re-named ESEE-3, ESEE-4, ESEE-5 and ESEE-6. The Izula line and the new Junglas and Lite Machete line will remain the same and marketed under the name of ESEE Knives with their respective logos.
- Joined
- Sep 9, 2005
- Messages
- 4,363
Not me. All they're good for is identifying you on America's Most Wanted. That and "Hangs out in strip clubs, rides a Harley, and has a fascination with weapons".
