The company I work for was attacked a few months back by a barrage of negative reviews, and bad-mouthing in dozens of different forums. All accusations were completely bogus, all using fake names who had never even purchased anything from us. We found out later that one of our competitors had hired this "bad marketing" campaign against our company. It's dumb, but it is effective. We had to spend a lot of money to clear our reputation on the internet. I wouldn't be surprised if those types of things don't start creeping into BF or other knife forums.