If you just look at the knife for what it is, and ignore the ridiculous ad copy, is the knife really all that impractical?
Aside from the saw teeth, it looks like a very basic fixed-blade. It has a very basic blade shape, a full plain-edge, and a very basic handle shape. It's also made of quality steel. I'm sure it could be used for a variety of normal/practical knife chores.
It's certainly a lot more basic and practical than a many of the exaggerated fixed-blades out there with three kinds of serrations on the main edge, huge exaggerated guards, and all kinds of points and spikes.
As for the saw teeth on that knife, for all I know they might work very well at sawing off tree branches. I believe the reasoning behind saw teeth on fixed-blades is to preserve the main edge during wilderness survival situations. But in the case of this knife, I regard the saw teeth as useless because of the shape of the handle. The handle shape is very grip-specific and doesn't look like it would lend itself to using the knife as a saw.
As for the blade fuller (some call them "blood grooves"), fullers are commonly used to reduce the weight of a blade without reducing it's strength.
Aside from the saw teeth, this knife reminds me of a few Becker knives (which are also all black).
Here's a pic of my daily carry fixed-blade. Been carrying it and using it very effectively as my work knife for several years now. Hmm, lets see, black blade, fuller, false edge, I wonder if people would call me "tacticool". Not that I would care.
Considering how well this knife has served me, and continues to serve me, with all kinds of cutting and (GASP!)
prying, I won't be bothered by any silly labels. Instead, I'll just continue to use and appreciate a really good knife.
Oh, and just like the knife above, my knife is also made of D2 and cost $300

The coincidences are spooky.