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SOG 2015 releases - wtf happened to this company?

Discussion in 'SOG Specialty Knives' started by retzius, Feb 11, 2015.

  1. retzius

    retzius

    Sep 17, 2009
    Why has SOG abandoned the forums? Does Chris still check in here? It is disheartening when a company get "big" and forgets the user base that got them there. One thing I really appreciate about Spyderco is that they are still as active as ever on their forum.
     
  2. craytab

    craytab Gold Member Gold Member

    Jan 26, 2012
    If I was Chris, I wouldn't come around here much either. There are a bunch of uneducated haters who use every opportunity when SOG is mentioned to bash them. But frankly, this new for 2015 doesn't help SOG avoid such targeting. The new line-up is not geared towards knife enthusiasts. No need to come here and take the abuse.

    I will say that every time I have emailed Chris here with a question he has responded quickly.
     
  3. retzius

    retzius

    Sep 17, 2009
    I understand the sentiment but IMHO they brought this upon themselves.

    What SOG seems to be unable to understand is that when you make a gimmicky, low-end product you attract an uneducated, low-end consumer with little loyalty to the company or the product line...

    SOG and Spyderco is a great compare and contrast scenario. A few years ago they were in very similar positions. Spyderco had a solid product with a loyal following and charged a premium because their loyal users were willing to pay for performance. Spyderco embraced that market position and their audience by offering higher end folders and fixed blades at an increased cost. They were very upfront about the price and were able to justify it by offering a diverse array of high end steels and designs. They kept costs down by producing overseas but only at foreign manufacturers that were able to maintain quality. As a result, their loyal base has gotten larger, their offerings are praised, and they remained active in the "community".

    SOG, on the other hand, went down market. They made cheaper offerings, didn't upgrade their steel choices, abandoned the "community" and put skull logos on everything ;) As a result, their loyal base ran, their offerings are mocked, and their new "consumer" is the kid in the mall with $20 in their pocket.
     
  4. craytab

    craytab Gold Member Gold Member

    Jan 26, 2012
    I agree to a certain degree though I think the time line of comparing Spyderco and SOG is a little off. I think SOG took the lower end plunge before Spyderco diversified so much (IE manufacturing in China, Japan, Taiwan, and the US all at once). Only time will tell if this mall ninja stuff will continue to work for SOG. They clearly think it will continue to be profitable given the 2015 line up. As for me, I will continue to use their more classic current offerings and watch for good deals on their Seki stuff.
     
  5. Ausseknifeknut

    Ausseknifeknut Banned BANNED

    Oct 26, 2013
    Who wants popcorn ?
     
  6. GIRLYmann

    GIRLYmann

    Nov 7, 2005
    Figure "the corporation's" platform of choice for dissemination of information would be on social media
    https://www.facebook.com/SOGKnivesAndTools
    Makes sense for a proper controlled environment for the projection of corporate stance.
     
  7. Forrest G

    Forrest G

    105
    Jun 21, 2014
    I love the SOG look!!! They don't look childish, they look aggressive to me! There founder has history working with the stealth bomber and he likes the futuristic look (he's on the design team now) the blades really don't look hoaky to me, the function is there. The Snarl was a huge frack up though. Those multicolor lanyards with beads so many people tie to there knives look childish to me, everyone's different I guess. I've bought multiple $200 plus knives I'm very edge-ucated when it comes to knives and SOG is my favorite! I'm a end user who actually uses my blades daily not as pry bars but I've done pretty much everything with my flash 1 that everyone says is delicate, it has gained more blade play but it always functions flawless. Rip I just had to replace it with a new FLash because it got lost at a friends apartment.

    [​IMG]
     
    Last edited: May 22, 2015
  8. craytab

    craytab Gold Member Gold Member

    Jan 26, 2012
    Well, I guess the new line up at least has one fan on this forum. Also, please edit out you bad language. This portion of BFC is family friendly.
     
  9. retzius

    retzius

    Sep 17, 2009
    If you go by their Facebook page and Twitter account, all they seem to be interested in is videos of 15 year old boys throwing tomahawks at trees...
     
  10. Forrest G

    Forrest G

    105
    Jun 21, 2014
    I replaced The F word with frack, I hope this has saved at least one young persons eyes. Meanwhile the same 12 year olds are watching hardcore well you know... wouldn't want to say that word! Maybe someone should edit the "f" in the title! ...wouldn't want anyone getting any ideas. SOG 2015 releases - wtf happened to this company?
     
  11. craytab

    craytab Gold Member Gold Member

    Jan 26, 2012
    Thank you for abiding by the rules you agreed to when you signed up here on BFC.

    And the old "well, worse is happening elsewhere" argument doesn't mean we should lower our standards. There are parts of this forum where you can use that type of language but most of this website is family friendly.
     
  12. GIRLYmann

    GIRLYmann

    Nov 7, 2005
    Well there you go!
    Catch em whilst they are young.
    There is something comforting
    About growing up with a childhood
    Brand which one is familiar with.
    Nevermind that some are not
    Entirely with it.
    In keeping up with the times.
    So now we know the power of you tube
    And youthful fascination for things which
    Go flying from the hands.
    http://www.coroflot.com/drewfletcher/profile


    http://sogpr.blogspot.my/2012/10/since-1986-sog-knives-has-manufactured.html
     
    Last edited: Oct 5, 2015
  13. raistlin65

    raistlin65

    231
    Jan 13, 2014
    I think the marketers are running the company, and their primary goal now is to make tacticool, not functional designs. Doesn't matter how well it works if looks cool--it's a SOG! They are trading on their brand name.
     
  14. swarthys

    swarthys

    74
    Apr 8, 2015
    Until I came across this thread, I honestly had just about forgotten about SOG. I have 3 or 4 of their products from a few years back, but they haven't offered anything that interested me for quite some time. I checked out their product lineup for 2015, and I would have to agree it is pretty lame. Too bad...they made some great knives in the past. In my mind, I kind of put CRKT in the same boat. I think CRKT has very little to appeal to the knife enthusiast, unless you like collecting gimmicky safety mechanisms. Side rant: Is it just me, or do they seem to come out with a new one every few weeks? Does anyone even care?
     
  15. Forrest G

    Forrest G

    105
    Jun 21, 2014
    Have you been looking BladeHQ's website these knifes have been selling fast! I promise you these knives appeal to a lot of us not just young kids, maybe just a few forum goers though. Also SOG CS is top notch!
     
  16. jbmonkey

    jbmonkey Platinum Member Platinum Member

    Jun 9, 2011
    Agree with those who said to knock off the huge ugly sog logos galore....also i see nothing i like in that new section. Sure love my seal pup and even my trident plain edge. Newer 2015 stuff... sog has taken the too busy to be practical to the next level imo.. I see hot spots galore and sharp edges etc. So be it.
     
  17. craytab

    craytab Gold Member Gold Member

    Jan 26, 2012
    Just because stuff is showing up out of stock at BladeHQ doesn't mean they are selling fast. You don't have perfect information here. You are assuming they got a lot of the out of stock item. What if they only bout a dozen to test the waters?

    What is clear is that with this new 2015 line-up SOG is moving away from THIS market place. I hope it works for them and allows them to keep producing the classic stuff which is way more functional. Heck, if they make enough mall ninja money we could at least hope for upgraded materials on the classics!
     
  18. DPC

    DPC

    411
    Dec 28, 2013
    I dont have a lot to contribute other than what's already been said.

    SOG appears to be focusing on a market akin to M-tech and United.

    I'll just leave this here for everyone to rememorate great times.

    [​IMG]

    From badass , stylish knives that I admired as I admire Randalls, to mall ninja cheap abominations.
     
  19. raistlin65

    raistlin65

    231
    Jan 13, 2014
    Beautiful knife and nice design. And one thing I particularly like is the handle grip indentations vs. the newer designs. Many of the newer bowies, the first finger grip indentation is back aways from the guard. I guess it looks cooler in pictures :confused:
     
  20. AntDog

    AntDog Gold Member Gold Member

    Apr 3, 2001
    That's gorgeous. I've always loved SOG knives. My first was a Tomcat folder. It was beefy but still had style.
    I can't stand the new stuff I've seen from SOG. It pales in comparison to their older designs.
     

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