First off: Nobody ever answered "MAP" to "How can we better serve our loyal customers?"
Secondly: We've already seen this in the ruthless world of flashlights. We'll end up with shady dealers offloading tons of stock on the sly to people who aren't dealers and can advertise it for whatever they want. People will start doing group buys by PM and using secret hand signals, while the "MAP Police" respond with ham-fisted, clumsy attempts to control the raw forces of economics and look bad in front of their customers. Then the good dealers, the ones playing by the rules, will be screwed. Meanwhile, the consumer pays more on average, and might even jump brands depending on the antics of the MAP Police and shady dealers. Savvy consumers who remain loyal will ultimately get the same deals they were getting before MAP--sometimes even better for unpopular models. But someone will accidentally post or leak the price, invoking the ham-fisted wrath of the MAP police, thereby completing the circle of life.
Some dealers will resent the manufacturer and probably a nice chunk of the loyal fan base will, too, again, depending on how aggressive they are with it.
So, from what I've seen, they risk a possibly huge quagmire for a negligible return. High risk, low reward.
(EDIT: And for the record, I've bought 7 Spyderco products in the last 3 days. Still a fan boy, but keeping my eye on the situation.)
