That may be why knifemakers stay away from it. I am sure to make people aware that there is a difference and many knives I have on my table are ATS34 just so I can save my breath on the subject.Is it possible that 440C gets a bad rep because of it's lowly sisters 440A and 440B?
I know a lot of crappy chinese knives just say "440" on them, I've run into a few of these in downtown L.A. They do this to try to raise their products up, but end up just pulling 440C down.
For this reason alone, part of me would just rather use a different steel.
What someone needs to do is reformulate 440C just a little and give it a new fancy name. Then again we already have CPM154.