I just got back from a birthday party for my grandkids and while I was there I showed my new 112 January botm and a couple of 110s I keep in my pickup to some of the guys there. Two of them were totally unaware that Buck is a family named knife manufacturer! They were assuming like many people that it was a type of knife like some call any brand of facial tissue Kleenex. Lol in some ways that’s the problem with iconic brands that it is associated with a type of product. Of course I explained that it was in fact a family name Buck and family owned company Buck knives. They were amazed and they really liked my Buck knives. Maybe they will be interested enough to go check them out and buy some.