Andy,
Just an observation.....
It seems as though you guys may be spreading yourselves too thin. You are making knives for sale here, and at multiple dealers and trying to balance all of them. As a new/small manufacturer of knives (or whatever) this seems like a good way to build the brand, but, is it sustainable? People (customers) don't always know where to find what they want and usually have a hard time actually purchasing product. As we get more acquainted with E-commerce and the brand grows, it may be better to go solo, consolidate, one site with all product. Your own site, a dealers site or? Advertise wherever, but, sell through one vehicle only.
Ultimately, you can't be everything to everyone. It's best to choose what/where/who is most beneficial to whatever you are trying to accomplish. Stay small, medium, large, 80 hours a week, go global, outsource, control 100%, craft brew, balance???
I've taken our electronics company from 500k/year to 25Mil/year...It's tough to figure out where you want to be and balance that with WHO YOU WANT TO BE.
Are you making knives because that is your passion, or, do you want to make some dough $$$....? There is probably somewhere in between that you wish to be...
Never focus on the drama/haters,they will never pay your bills. Bad customers are worse than no customers (gotta fire some customers now and then)...
Good luck!
I've collected Morseth, Busse, Randall and Etc over the years....Your product has been on par or better every time (sharpest for sure). It's not a matter of quality, it's a matter of keeping the quality and improving the distribution/availability....
while keeping your sanity...can't kill yourself working forever....
Rambling over...