Les,
I still believe that the purpose of the ABS needs to be education. However, that is a dynamic, multi-faceted approach to education, not a static single focused approach. See, I believe that one of the greatest tools we as makers have in our marketing approach is education. But there's an effective way to do that.
If the ABS had a dynamic, modern web site with lists of both JS and MS smiths, heck, a list of all active members that would be educational. If it had photos and video of events, shows, demos, that would be educational. If there was a forward thinking approach to hammer-ins that focused as much on selling knives and taking orders as it did on forging and heat treating, that would be educational. If they offered classes through Texarkana College at the school on marketing, photography, etc., that would be educational.
I think that there is an untra-conservative approach that syas that anything related to sales cannot be educational, and I don't agree.
They are doing some new things next year for Reno that are probably a step in the right direction. I see this as a willingness to change if need be. Any organization run by committee will be a slow moving beast, and in some ways that's not a bad thing.
One problem is that the whole board is volunteer. Jan Dubois is paid, but she's not on the board. I wonder if they had a paid director, either a current maker from the board or an outside individual, they would be able to dedicate the time to inplimenting ideas, rather than a volunteer who sees time invested in the organization as time away from the shop and their own business.
The BFB bowie team was / is all volunteer, and I think we did a lot with what we had. But we all knew we were in it for the short haul. We would not be as energetic and creative in 5-10 years when it was cutting into our productive time.