I am one that does both but I am a fan of jigs. For me I look at manufacturers of knives as a judgement of goal of consistency to work toward--they are certainly using some sort of fixturing--read
'fixed jig' to produce their products. And that's where I think a jig can be good, if you are trying to build multiple iterations of a particular blades, I think it's worth the time to figure out a jig that will work for you--when I do one-offs I use the freehand method, I've got several jigs though, and some are a big help in achieving what I'm after on certain blades...FWIW I highly recommend
DD Work Rest products--he has an Instagram account and he builds some fantastic work rests, grinding jigs and vises. His stuff is also on E-bay, just search for D-D Work Rest. I think that a lot of people are closed minded about jigs, but some guys who are seeking to build the best most consistent knife, like Aaron Gough end up with milling machines and appropriate jigs. Look at some of his most recent videos, and you'll see what I'm talking about.