There are 3 basic general categories of steels that are used in knives these days.
1) High Alloy/High Carbide Stainless and tool steels: Examples are CPM S110V, CPM 10V, CPM S90V, CPM M4.
When maximum edge retention is the priority, they also have good strength, drawbacks can be harder to sharpen than some other steels and impact toughness is lower than the other types so if big choppers are needed there are other steels better suited for those.
2) High Alloy/Medium Carbide Stainless and Tool Steels: Examples are CPM S30V, CPM S35VN, CPM 154, 154CM, ELMAX, M390, CPM 3V, CPM 4V.
These provide a good balance of toughness, strength, and edge retention and can be used in a variety of different types of knives so we typically see them used in the mainstream knives.
3) Low Alloy/Low Carbide Stainless and Basic Carbon Steels: Examples are 10XX Series, AEB-L, 420HC, 420J2, 440A/B/C, 52100, A2, 5160, L6, VG-10, AUS-8, N690, S7.
Good toughness for larger blades, swords, machetes for some of them. Can be used in smaller general use knives when cost is a factor to keep the prices down so we see them a large variety of knives. Can provide decent edge retention, but less than the other two groups in general.
In the main, I agree with this basic breakdown. A few quibbles, but again, in the main, this is how I think of things.
The major problem I have with this breakout and I think the core disagreement here is that I think this categorization diminishes key differences that exist among the steels in the 3rd group. 1075 and 420J2 just won't go above 55Rc (or there abouts). Others in this group can vary wildly in terms of how a knife maker heat treats them. 1095 or 420HC behave very, very different at 58Rc than they do at 55Rc.
You bias shows very, very strongly in your characterization. You assert that your preferred steels offer a "good balance of toughness, strength and edge retention" while asserting that all steels in the 3rd group are used only when "cost is a factor".
Many users, including Buck's customers and the OP's customers disagree with you and insist that fine carbide steels properly heat treated give a balance of these attributes that is preferable to them.
Here is a thread from 2008 about the performance of S30V vs 420HC in Buck 110s. These reflections by users are qualitative results but these definitely matter.
http://www.bladeforums.com/forums/showthread.php/572830-Buck-110-CPM-154-S30V-or-420HC
Another way to think about this is..
Carbides: a feature or a bug?
There's just no way around this. The more carbides the steel has, the harder it is to sharpen. When diamond (or similar) sharpening mediums are readily and reliably available, this issue is moot. For users who don't have or can't guarantee access to diamond sharpeners (or similar), then high quality, fine carbide steels are preferable.
Summarizing:
1) There is a massive performance difference between fine-carbide steels at higher Rc levels (approx 58Rc) and those at lower Rc levels (56 and lower). This has more to do with edge stability and less to do with abrasive edge retention, so things like the CARTA or rope cutting tests won't show this difference and we end up relying more on qualitative assessments from experienced users. 420HC, 12C27, 440A/C and 1095 at 58Rc shouldn't be compared to similar steels at lower Rc levels.
2) When the user doesn't have access to diamond stones, many users prefer the balance of performance characteristics of fine carbide steels.