Bear Grylls ultimate knife... or ultimate failure?

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MolokaiRider said:
I also wonder if the sales of these knives helped resurrect the Gerber brand.

I remember at around the time frame those were released, Gerber was going through some tough times.

Their product line has since been expanded on, and we are seeing some higher quality units from them.
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That's quite possible.

At the other hand - marketing something fragile as survival knife is a failure at start.
But if you get the feedback with time and know that your product isn't meeting expectations and yet you still market it the same way without improving the quality of the product - then that's just false advertizing at best.
 
Paratrooper06 said:
Maybe you could file a civil suit against Gerber marketing since you can’t chop down trees with their “survival” knife, although I don’t think you’ll get very far.
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No, I don’t think I have a lawsuit as I don’t own any Gerbers. Any. On the other hand, the family of that teenager who’s found frozen in the woods with the Ultimate Survival Knife and a canteen full of urine just might have a case. ;)

Paratrooper06 said:
The average Walmart shopper isn’t a “knife expert”, they just want to roast marshmallows and whittle some sticks. I think you seriously overestimate the seriousness of this knife’s marketing.
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Right - the average person. But can’t you agree that considering how many BG knives have been sold, it’s possible that SOMEONE will put this in a very real survival kit?

Bob Denman said:
I honestly believe that most folks who would put themselves in a "Survival Situation": already know how to pick out a quality survival tool.
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Right - most folks. How many people put into potential danger is acceptable for Gerber to make a profit?
 
MolokaiRider said:
I equate this particular set of knives to a cash grab.

The show was wildly popular, so it must have made sense to mass produce an inexpensive bunch of products that they could distribute to large box stores and online retailers.

They are certainly not that great in quality, but likely helped generate income and brand buzz.

I would also imagine there are royalties paid to Bear, which would raise the price for these tools to the advertised price.

Not great quality for sure, but an understandable business move. Not one that I would have made personally. To market the knife as a survival tool, but then make it with materials that are subpar is not the route I would have taken.

But then again, I don't manage Gerber.
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Bear cashed in on many endorsement deals. Gerber also did a lot of other product placement (ie: "The Walking Dead"). Between the popularity of his show and the wide availability (including stores where parents take their kids, like Wal-mart, Target, etc), it was a good match for both of them to cash in.

Bear did have a collaboration for a real knife from a real maker. Obviously not something you'd find at Wal-Mart though.

Welcome to Bayleyknife - The home of practical, handmade knives

The home of practical, hand made knives - maker of the Bear Grylls knife
www.bayleyknife.com
 
scdub said:
No, I don’t think I have a lawsuit as I don’t own any Gerbers. Any. On the other hand, the family of that teenager who’s found frozen in the woods with the Ultimate Survival Knife and a canteen full of urine just might have a case. ;)


Right - the average person. But can’t you agree that considering how many BG knives have been sold, it’s possible that SOMEONE will put this in a very real survival kit?
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And the person that takes a mora or an esee into a survival situation they aren’t ready for… are they “better prepared” just because they had a knife you approve of? No amount of knife is a substitute for the skills needed to survive. The knife brand isn’t as important as many make it out to be. I know that’s sacrilege to say here, but it’s true.
scdub said:
Right - most folks. How many people put into potential danger is acceptable for Gerber to make a profit?
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There aren’t any people in “danger” considering what I said above. Most survival situations are sporadic and unplanned. Not many people just parachute into the northern territories with a knife and a knapsack to see if they’ll make it out alive. Most are a matter of chance… plane crashes, stranded unskilled hikers, wildfires, floods, avalanches, etc. I doubt anyone is buying a BG Gerber that plans on extreme adventure. Many of you are over-exaggerating the importance of all of this based on scenarios you’ve concocted in your imaginations.
 
Paratrooper06 said:
Part of me wants to buy one and baton it through a 10” diameter tree just to shut some of you up… but I know you’d find some way to criticize the way it was done and still call it garbage.
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Indeed, your motive in participating through out this forum is to shut someone up. At least you spread your spite around and don't confine yourself to one area of the forum. This way, more BF members will learn about your ways and be wiser for it.
 
Hurrul said:
Indeed, your motive in participating through out this forum is to shut someone up. At least you spread your spite around and don't confine yourself to one area of the forum. This way, more BF members will learn about your ways and be wiser for it.
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Soooo did you have anything topic-related, or where you just going to jump between accounts for your hit-and-run attacks? Come on, you can admit when you’re using an alternate. A member for four years, well-versed in my remarks, and only 669 posts? Just use your main account.
 
jlauffer said:
More evidence that you're just here to argue/troll...not even reading the post before disagreeing. He didn't say the knife would be good for roasting wieners...he said it would be good for making sticks to roast wieners.
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Was “have a good day” not clear enough?
 
Bob Denman said:
This knife should give years of service to the folks that think going "off-road"; means backing into their Wife's flower garden.
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Exactly.. and it’s a numbers game. There are hundreds of those people. Only a handful of the type of person many people here think the knife should be made for. There aren’t very many people risking their lives for survival adventures that are shopping for gear in clamshell packaging on the shelves of Walmart.
 
Paratrooper06 said:
Soooo did you have anything topic-related, or where you just going to jump between accounts for your hit-and-run attacks? Come on, you can admit when you’re using an alternate. A member for four years, well-versed in my remarks, and only 669 posts? Just use your main account.
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If you change your BF name, again, to clowntrooper, I'll admit your dillusions are creative and entertaining.
 
EatingSarma said:
But no, he went with Gerber and made POS.
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Bear didn't "go with" Gerber or make anything. Gerber said, "Hey Bear, we'll give you a pile of money to use your personal brand name on a knife, but you have to endorse it once."

I've used one, and it was damn near the worst knife I've ever seen. 😆
 
Mecha said:
Bear didn't "go with" Gerber or make anything. Gerber said, "Hey Bear, we'll give you a pile of money to use your personal brand name on a knife, but you have to endorse it once."

I've used one, and it was damn near the worst knife I've ever seen. 😆
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What happened? Did you suffer a severe and debilitating "toast-buttering failure"?
 
Paratrooper06 said:
Specifics. Specifics as to why it is garbage would be helpful. Is it the tang? Steel? Sheath? Is the fact that someone thinks BG is a tool relevant? I don’t think. Celebrities will endorse lots of things for $$$. So what specifically about the knife in question do you think makes it “garbage”?
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Why do you think it's not garbage? Specifics, please.
 
Mecha said:
Why do you think it's not garbage? Specifics, please.
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This should help you out.
en.m.wikipedia.org

Straw man - Wikipedia

en.m.wikipedia.org en.m.wikipedia.org

Asking someone why they think a knife is garbage is not an endorsement of the knife… but since you’re here, as well as others, I can only assume another “signal flare” has gone up over in another part of the forum.
 
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