No disrespect, but that has little to do with any of this. Yeah, its different, and different is sometimes good. This case does not fall into the sometimes category considering its contributing to an allready negative outlook on knives, which at one point in time maybe not as far in our futures as we'd like to think, may lead to us just not being able to have them. At the very least, it will almost certainly lead to some more restrictive legislation, which noone needs. Mind, im not saying this is just because of the advertisement, just that its an unneeded contributing factor. If I felt this "DIFFREND STUFF" was a good idea, id support it...but to me, its not. Just because a man does something different or new, does not under any circumstances mean its right. Look at Hitler...never had a holocaust before then had we? (well yes, but its the same with this kind of advertisement....been around a long time, so its not really "new")