I find it interesting that Americans seem to be the only ones who have the mindset of only wanting to buy from their homeland (I don't mean this as an insult, it's just interesting). I guess a lot of places don't have that option for everything.
The only times I care if something is Swiss is if it's (some) food for freshness.
I don't feel unpatriotic for buying a knife from another country. Nor do I feel bad buying a melon from France (they're the best!).
I have a theory about this. First, consider that the various American states could be compared to the various European nations in terms of different resources, ethnic backgrounds and customs. Individually, the states may not have the resources, skilled workforce or traditional inclination (for lack of a better word) to produce something as specific as knives, tools, watches, firearms or whatever you want to focus on. However, within a region of the country, you might have all of those components available, and if the quality and price are competitive with products imported from elsewhere, it can be just as much a matter of practicality as it is national pride. If an American manufacturer
can make what I want, wouldn't it make sense for me to buy it, or consider doing so? Granted, in the global marketplace we have today, it is much less of a factor of practicality, but then bring generations of tradition into the picture, it doesn't even
have to be practical. For instance, if my father and grandfather bought American-made Craftsman tools and told me that they were good tools, I might do the same rather than buy something from an unfamiliar manufacturer, even if the price and quality were comparable. My dad has always preferred General Motors cars, so that's what I looked at when buying my first car. If Americans have proven that they can make something, a lot of other Americans will look "locally" for any number of reasons, tangible or intangible.
I think that also explains the disdain for products offered by "trusted" American brands but manufactured overseas at the expense (real or perceived) of American jobs. Gerber would be a prime example, being that they still offer numerous American-made products but long ago started mixing in Chinese products of sometimes dubious quality. Meanwhile, brands like Camillus and Schrade were put on the auction block, and continue on in name only, serving as familiar American banners under which knives are imported from overseas. Most of the buying public doesn't care, but traditions run deeper for some people than others. Also, for better or worse, tradition may also dictate that some Americans won't buy products made in countries that they perceive as unfriendly, be that China, Vietnam, Russia or even modern-day allies like Japan. Even though the number of Americans alive when Japan attacked Pearl Harbor is quite low today, their children and grandchildren may have been brought up to dislike anything or anyone Japanese. Same for Vietnam. Same for communist or formerly communist countries during the Cold War. It's a long list. Obviously, it doesn't matter to everyone, but it matters to some.
Of course, some countries also don't have a tradition of making a certain type of product, so even with modern techniques available to them, lack of an established reputation will cause resistance among potential buyers.
And yet somehow, 1.4 billion people manage to survive there. Fascinating, isn't it?
I suspect that a large number of those 1.4 billion, if given the opportunity to share their opinions unsuppressed and without fear of reprisal, would have some pretty harsh criticisms of how they "manage to survive" under China's communist regime. Freedom of speech doesn't exist there, and in many parts of China, conditions are in line with those of North Korea. Also consider that many Chinese companies are state-owned, so buying their products is putting money back in the government's hands.