Ethics mean a great deal to me. As was stated earlier, knives are really a hobby of mine, something that I love to consider from all angles before making a purchase. That means not only the design elements and the steel but also the designer and the company they represent. Since I have enough time to research and learn about all the characteristics of the knives I choose to buy, then knowing that I'm buying from a stand-up company becomes important to me. For me, it is usually more important than the price. Bottom line is, I have a lot of knives and don't exactly need one immediately now. I can wait and get the product that I want.
The other aspect that is very important to me is supporting homegrown operations. If I had a choice between a maker and a big corporation, I invariably go with the maker. I appreciate the ability of being able to write a personal e-mail or to call the maker up and ask them about their thoughts on their work or suggestions about how to use the product. I like the fact that when I'm engaged with a maker in purchasing a new knife that we often share 30-40 e-mails that not only cover the specifics of the deal but also little tidbits about personal philosophy or even our personal lives. Its reminiscent of going to the local hardware store, the one down the street from you whose owner lives a block away from your house. You go in and buy a piece of hose and shoot the breeze for 5 minutes. Yeah, I can go to the big box store and buy that hose for 20% cheaper. I can go there and use one of those self-checkout machines so that they can forgo hiring a single mother in the community. Personally, I'd rather support my neighbor. I'd also rather support my knifemakers, unless he's a jerk, in which case I don't want anything to do with them.
More specifically, I'd rather support knifemakers engaged in this community of blade forums. BF is like my neighborhood and when those makers contribute here, more so than just hocking their wares, but actually contribute to content and discussions, then they become just like my neighbors. Same goes with corporate entities that engage BF. Some tend to use BF more for marketing or as service support, but others really endeavor to engage the community. I like it when CEO's write about their thoughts and engage in discussions and critiques of their products.
As we head into this global economic crisis, company ethics are going to be challenged more than ever. We've already seen this with the poor starving financial institutions who see fit to pay themselves million dollar bonus' while crying fire and trying to foreclose on every loan they have their hands on. We will see more and more multi-nationals moving their production to cheaper labor markets. You can argue that our demand, for cheap, disposable goods has driven much of this trend. However, in an age where multi-nationals feel no loyalty to a particular nation, they also don't feel loyalty to their customer base and time and time again have shown they neither do so with their own workers. Some companies buck the trend and those are the ones I want to support.
If you don't think company ethics are important to your buying decisions, then look around at your kids or grand kids (or project to that future when you may have them) and ask yourself who is going to hire them for their first job? It probably won't be the company with the gutter ethics and cheapest products!