Doug, I'm glad to see your prediction has, so far, been incorrect. I'm quite impressed with most of the well thought out responses. Since we (speaking of Americans) live in a land where we are free to make our own choices, it's good to know that so many people do think about these things. I wouldn't expect people to know everything about every company they do business with (tirod3's point about knowing what's in my 401k for example) but if I do know something bad about a company I will avoid giving them my business if I can. That's why I like forums like this, it provides an exhange of information. I know that some people complain when a thread like
this get brought up from the archives, but as my last post in that thread (not to mention the comment by Absintheur in this thread) points out, it's valid to have these things mentioned to inform those who don't know everything about the knife world. Another good example of this kind of this kind of information is Psychopomp's comment about Spyderco's WTC knife. I can understand being upset over what could appear to be a blatant attempt to prosper off of tragedy, but Sal's explanation shows that a company can indeed do great things without greed as their motive.
This brings up another question: How does a person/company go about straightening out their reputation? If it's a simple question of poor quality and/or customer service it's easy: Make better products and give better service. Buck is a great example of this. Have a problem with a Buck knife? Let the guys in Post Falls, Idaho know and they'll make it right. Every single time, in what I've seen. The same is true of RAT Cutlery (NOT to be confused with RAT knives made by Ontario Knife Company.) Have a problem with a RAT Cutlery knife? Jeff will make it right, no hassles or problems. Busse Combat, Spyderco, Ka-Bar, I've heard nothing but good about their service. My personal dealings with Chris Reeve have me convinced to buy more from him anytime. I bought a well worn Aviator made in the mid-80s which was in poor shape. After speaking with Chris himself on the phone about it, he refinished my knife and sent me a new butt cap long with it. The charge? $10.00. Great customer service, Chris. There's a guy I'll recommend without hesitation.
The problems I'm talking about are companies with problems that extend beyond their quality and service. (Of course if that's all that matters to you, the rest of this doesn't matter.)
Cold Steel gets a lot of complaints as a company because people despise the way they market their products, the fact that so many of their knife designs appear to be stolen from other makers, the fact that Lynn Thompson can be so abrasive etc. Can those of you who dislike CS imagine anything they could do to make you one of their customers?
Strider Knives is the raspberry seed stuck in my personal knife-buying tooth. I'll forgive his felony convictions and say "commit the crime, do the time, move on" and buy from someone if that's all it is. To falsify your military record, especially to make yourself look like a bonafide hero just to aggrandize your reputation puts you beyond the pale to me. From a father who served in the 8th Army Air Corps in WWII to a brother who is on full disability from his service in Desert Storm, I take too much pride in my country's military to allow such a thing to go unchallenged. I've heard some of his supporters ask if I expect him to give up his business and go work in a factory in seclusion for the rest of his life. I don't really care what he does, but I know that any company he starts and supports won't get any of my business. I believe in the idea of redemption, but I have seen too little from him to believe that he has any remorse for what he's done with regards to his lies. Honor has to be earned, and I can't really see him doing anything realistically in the business world to show me that he has any.
What say ye? Can a company who has lost your favor ever regain it?