I have all the lights you are talking about except the Maratac, and I exclusively use RCR123. AW is considered the "gold" standard and their IMR 16340 are awesome. I also use Kinoko and Efest IMR 16340 with good results. Be wary with some of these batteries cause anyone can put a wrapping on batteries and sell them as their own or other brand.
And yes they do make a difference, some not visually, but the composition of RCR allows better performance.
And yes they do make a difference, some not visually, but the composition of RCR allows better performance.