Here is just a quick comparison of some common Royal Blues vs GEC colors.
The GEC colors are a bit warmer but definitely still more blue than purple. Also these colors are sampled from their photo so the lighting in that photo can certainly be skewing the colors warmer or cooler... especially compared to colors picked from digital color swatches. And, given that the GEC photos appear to be taken indoors in not great lighting, I'd bet their camera was compensating the white balance by making the colors warmer.
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