My wife got one to use as a beater around the house. She even knew the display #, 60, when asking for it. She was definitely more clued in then the guy working the counter at Wal-Mart. She bought it for "me" but she's been carrying it and using it since she got home.

Which is fine, I just got an R2 and mini-Persian over Christmas. There's a Centofante 4 & D'Allara Rescue in the mail on the way too. I need to lay off the knives until the Kris is released! Well that and the new waved Delica 4 & the ZDP Delica 4.
For $40 I see it as getting a
great deal on a US made knife. Cutting edge USA steel (S30V), great ergonomics, solid handle construction & a very reliable, strong locking mechanism. Your also helping a US retail company (Wal-Mart management & employees), US knifemaker (Spyderco), US knifemakers (Spyderco's employees), US logistic companies (truckers, warehouse workers) and a US Steel company (Crucible in my fine homestate of PA).
I haven't shopped in "China-Mart" in many, many years due to their high volume of made in China goods. I refuse to aid the economy of a country diametrically opposed to the interests of my country. If Wal-Mart is starting to change their product line to more made in the US and by other allies (Poland, Japan, India, etc.) products, I may change my shopping habits.
It looks like this was a great move Mr. Glesser. It seems to be turning on a whole new group of people to Spydero's. And I'm sure that they will eventually start moving up the ladder to finer Spyderco's.