I have bought many knives from brick & mortar knife shops, and happily paid more than internet prices for the privilege.
I like being able to handle and inspect knives in person before making the decision to buy (internet research and Youtube videos have limited value). I also like not having to wait days or weeks to get a knife, worry about it getting lost or stolen during shipping, or having to ship it back to the seller if there was something wrong with the knife or if they sent me the wrong knife.
In the case of one local shop (Wright Knives, Mr. Wright was a member here) I enjoyed talking with the owner as he was a friendly guy who knew a lot about knives. I was unhappy when his store closed. I guess maybe too many people came into his shop, fondled his knives, then went home and ordered them for a little less money on the internet.
I'm happy to pay $10 or $20 more for a knife if it means I get all the benefits I just described. In fact, I'm willing to pay even more than that.
I guess I'm just not a "savvy" knife buyer.