This has been beaten to death, but...
It's a good thing to know how to do, in case you really need to make a fire, and you're dealing with wet wood and a knife is the only tool you have to make it happen.
However, it's also been totally overblown, in my opinion, as a "skill." Particularly in regards to its actual usefulness, versus other skills that may not look as sexy in a YouTube video, but are eminently more useful.
As already noted by others above, there are also differences in need, based on regional factors. For some, based on where they live, a machete may be a better choice. For others, an axe.
I live in the northern Rockies. For the wood we have here, I carry a lightweight bow saw, or a hatchet, depending on what I'm doing, in addition to a moderately-sized knife (which is rarely ever used for batoning). But for most of my backcountry adventures, the reality is that building a larger fire is either not allowed on many public lands, or it's a luxury, not a necessity in most cases. And for a small wood burning cook stove, I don't really need any edged tool at all. Or, I'm car-camping somewhere as a basecamp for hunting, etc. in which case I will probably have an axe
and a saw with me.
I'll say it again -
batoning is way over-hyped. I'd rather hear about practical wilderness first aid, navigation or plant ID.