Correct, these are a general production run - a relatively small run for current times but generally available to dealers.
Most dealers now have some system for putting names on knives for customers. Getting most runs is just a matter of looking around and getting to know 2-3 dealers. Matter of fact the flippers probably get on every dealer list.
So, find you a good dealer you get along with - and let them take care of you. Although if you start telling everyone about your dealer, he may get to where he can't take care of you any more unless you get on his "inside track".
As to this run specifically, they will go fast regardless of how the dealer allocates them - because they are a relatively short run of a popular pattern in a rarely seen steel for GEC. But at least now you have all been guaranteed to get an elk if you want one