It is not difficult. None of this BS matters in the least. The only thing I care about as a consumer is what price I am paying vs the quality of the product I am getting. To talk about carts, or advertised price, or what the manufacturer/dealer says means exactly jack squat.
Give me a product I think is worth the price I pay for it.
Ok...
But it means that it's not 100% benchmades fault.....
Sure, they set the pricing, but the dealers are technically to blame for you actually paying MAP