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Boy, two sentences to understand the whole problem. It really is that simple. No need for a big blah, blah, blah, meh post or to read some dumb federal document. Who'd a thunk it?
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- Thread starter billym
- Start date
Boy, two sentences to understand the whole problem. It really is that simple. No need for a big blah, blah, blah, meh post or to read some dumb federal document. Who'd a thunk it?
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Yep. Me too. It seems that Benchmade cares more about making their dealers happy than making their customers happy.
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Seems you don't completely understand the concept of the pricing structure Benchmade implemented last year before the holiday season.
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Show me where MAP and MSRP are the same. I just listed two examples of discounted from MSRP pricing. No website like KC, KW, Bhq etc. is selling any brand at MSRP.
Every vendor is offering a visible discount.
You don't need to read the whole article to understand MAP.
Please explain BM's pricing structure, enlighten me.
Every vendor is offering a visible discount.
You don't need to read the whole article to understand MAP.
Please explain BM's pricing structure, enlighten me.
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None of this matters. Hopefully nobody waists their time trying to show you anything are asking.
I understand fully what is going on with Benchmade. No need to read anything.
It might have been nice for all of us if you took the time to understand what BMs pricing policy is before you started this thread. I am sure not going to take the time to explain it to you. If you care, there are a bunch of threads on this subject. Go look them up yourself.
The bottom line is this: Benchmade's prices went up by 20%-30% for the end consumer. Are they worth that price? Only the consumer can make that call. For the most part, the new prices put Benchmade out of what I am willing to spend for the quality of product produced.
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Prices advertised by dealers are currently and have for the last few years been 15% off of MSRP. Up until right around November 2013 most dealers would offer an additional ~25% off of that 15% off price, just not advertised anywhere - you had to add it to your cart or enter a code or something like that.
An example, a satin 710 has an MSRP of $180. Most dealers advertise them for $153, 15% off of MSRP. They used to go for $115-120. $114.75 is 25% off of $153.
Benchmade has now prohibited dealers from offering that additional discount below 15% off of MSRP, presumably under threat of dropping them from their distribution network. That's a 33% price jump from most well-known, authorized online BM dealers overnight. Only company response was "our pricing policy has not changed."
Top-down, unannounced, unexplained 33% price jump online from authorized dealers end of last year, right before the holidays. That's why people are upset. I can't make it any simpler than that.
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There's no need to explain to him. It's beyond that methinks.
... and correct, the maximum discount BM allows is 15% off MSRP. This is STRICTLY enforced on online retailers. Prior to that, prices were 30% - 40% cheaper FOR THE VERY SAME PRODUCT. That is an artificial price increase again, FOR THE SAME THING.
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Before this thread dies, just wanted to add that I love my Benchmades, but I don't have to love everything that they do. Especially 30 to 40% artificial price increases.
^ I bet that 99% of the folks you see criticizing the move are the exact same way. I know that it's human nature to just pile on sometimes just to hate but this is not one of those cases. There are legitimate causes for concern and they are from longtime fans.
^ I bet that 99% of the folks you see criticizing the move are the exact same way. I know that it's human nature to just pile on sometimes just to hate but this is not one of those cases. There are legitimate causes for concern and they are from longtime fans.
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+1. I carry a 586 pretty much all the time now. And I love my M390 710s and 730s. I've got more BMs than spyders & KAI combined. But since the price increase the only BM I've picked up from a dealer was the 940-1.
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Regardless, I still don't find the 940 to be worth $180+
Its too late now for all the bitchin and moanin anyway. Its seems to me that knife companies have artificially high msrp's to begin with, so that when retailers sell them at a sizable discount it seems like you are getting this awesome deal. The problem comes is when the MAP approaches the overinflated msrp. Benchmade would have been better off lowering the msrp and just having one fixed price. The current setup just confuses people because basically the MAP=what the msrp should be.
So with Benchmade at least, despite the 15% maximum discount the retailers state, you are still paying more than the knife is worth. Raping the consumer by confusing them. Oh well. I've never been a big BM fan anyway, though I did like the 940/3. Just my .02. More like $1.50 with inflation, tax, and MAP.
Its too late now for all the bitchin and moanin anyway. Its seems to me that knife companies have artificially high msrp's to begin with, so that when retailers sell them at a sizable discount it seems like you are getting this awesome deal. The problem comes is when the MAP approaches the overinflated msrp. Benchmade would have been better off lowering the msrp and just having one fixed price. The current setup just confuses people because basically the MAP=what the msrp should be.
So with Benchmade at least, despite the 15% maximum discount the retailers state, you are still paying more than the knife is worth. Raping the consumer by confusing them. Oh well. I've never been a big BM fan anyway, though I did like the 940/3. Just my .02. More like $1.50 with inflation, tax, and MAP.
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RamZar
Gold Member
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It's beginning to look like Zero Tolerance is enforcing MAP pricing (for ZT it's 80% of MSRP) as well. A number of dealers that just a few days ago had "Add to cart for price" for a price of 33% off of MSRP are now only selling at MAP!
Say it isn't so!!!
Say it isn't so!!!
Check the big auction site and try finding some authorized dealers on there. Prices are the same as they have been for years. Just a 1 minute search and I found NIB grips for $70-75, 940's for $150 and so on and so on. It might not be your favorite route, but I've had no problems over all the years that I've been using it.
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Agreed on all points. Although, the Ritter Grips being upgraded from S30V to M390 with only a small jump in price is a step in the right direction in my mind.
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So, now instead of people just typing 3 simple letters as to why they don't buy Benchmades anymore, I guess we'll all just have to type "because they raised their prices just because they wanted to make more money, then explained it away with MAP".....
Cutting through the bullsh!t, they basically wanted to raise their prices by 33%, and they did. MAP was just a convenient 3 letter scapegoat.
Believe me, the dealers may say "please bear with us. This is all benchmade's fault, ya know - MAP"....but it's putting more dinero in their pockets.....
Cutting through the bullsh!t, they basically wanted to raise their prices by 33%, and they did. MAP was just a convenient 3 letter scapegoat.
Believe me, the dealers may say "please bear with us. This is all benchmade's fault, ya know - MAP"....but it's putting more dinero in their pockets.....
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Yes and No. Short term, the raise in cost=raise in profits. In the long term, raise in cost=decrease in customers. There will always be the loyal BM buyers, those who are oblivious and buy them for full price at B&M stores, and they are what Benchmade is counting on. They have, without a doubt, alienated and pissed off a lot of customers. Which is bad news for everyone involved.
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Ha speaking of the ZT map thing, its true. I had been looking at the 0770CF last night on kershawguy.com, added it to cart. Paid for it today (not 5 min ago) and paid the $145 it was in my cart from yesterday. Go back and look after ordering, its now $180. I feel quite lucky.