It's not about "more clean, less billboard", it's just the overall design I don't like.
They all lack character IMO, they just remind me of simple knives. Which is fine, some people like that.
But when looking back at all of ZT's offerings, there is a HUGE difference in the look they were aiming for this year.
I guess when I think of ZT, I think of a well built, tough design with a very small dash of "tacticool" on top. I always imagined a ZT being used hard, outdoors, on a construction site, etc... These remind me of something a cubicle worker would pull out of his khakis to open a Splenda packet for his cappuccino...:barf: