I hear ya preachin' Nathan. It's kind of the same way around here. You can find Gerber, CRKT, Leatherman, Benchmade and Kershaw everywhere because those are the companies that are local. I asked for Ka-Bar once and the guy literally said to me, "Is that a knife company?" Without missing a beat, I said, "It's the largest firearms manufacturer on the planet." The dumbbutt actually said, "Well, we don't sell guns, only knives."
Heres another one: So, I have a BKT/Ka-bar sticker on my back window of my truck and this inquisitive sort asked me, "Hey, what's that sticker, what's BK&T/Kabar?" I replied, "It's Becker Knife and Tool, and Ka-Bar knives. It's a brand of knives." I am not kidding when I tell you the guy says, "Its that some sort of steel manufacturer?" I said casually, "Naw, they specialize in those hard plastics, you know the types that can be snuck onto planes and whatnot." The look on that guys face was priceless. I did not confess I was pulling his leg and got a good chuckle out of it.