The EXACT same promotional nonsense has been used to promote some of the lowest grade knives on the market. Just take a look at OFFICIAL "Navy Seal" (or whatever) knives. There are many that have passed some "tests" and are thus endorsed to some completely meaningless level.
As a sure sign the tests were useless is the fact that the knife didn't need to be sharpened. This shows that the usage was very low and NOT on FIELD GRADE material because such is ALWAYS used and full of grit and dirt as ANYONE who uses knives in such conditions knows.
The most you can say from such a test is that the knife which passed is just as good as the lowest knife to even pass such a trial. The Buck Solution for example was one such knife, I gave that to my brother, who used it IN THE FIELD as a carpenter and it was DESTROYED cutting some PINE in minutes.
The minute you start using some test as proof of quality then YES you have a responsibility to actually provide the data. It is only here where such nonsense is actually accepted. If you were going to buy a car would you accept such vague claims or would you actually ask how and what was actually evaluated?
Plus of course, how would someone like Lynn Thompson be reacted to if he posted similar about one of his knives. Would there be such a wide acceptance. No and this is obviously because this was done (you can check the forums) and everyone questioned exactly what was done and what way the results were measured.
-Cliff
Much of this is true.
But what's not mentioned is that much of American selling is done using this exact same type of "affiliation with the best" technique.
BMW or SAAB or whichever car company says "JD Power & Associates awarded us the Best Midsize Sedan in Initial Quality", or something similar to that.
I guess Mike Stewart's credibility is closer to JD Power's than Lynn Thompson's is.
You know what I'm referring to.
"The NY Yankees grounds crew use XYZ lawn treatment"
"Dick Schmuck of the NY Times said XYZ is the Best Movie of the Year!"
"And so did Jane Putz of Time Magazine!
"Larry King Raved about it!"
"Bimbo Recording Studios, where the soundtrack to Star Wars was recorded, uses Aardvark Loudspeakers!"
"La Dee Dah 5 star restaurant serves only ABC coffee."
"Rated #1 by Zagat"
"Rated #1 by the Michelin Guide"
etc
etc
etc