When you misquote me there is absolutely the need for this sort of post, but I will refrain from calling you a dude and I'd appreciate it if you would do the same other than in jest.
And I assume you wanted to say that "your opinion" is that Mike Steward "published" something. I doubt that you are the authority to decide what "published" means so I am most certainly not going to quote you on your opinion. But since I am the authority neither, I have no problem with you disagreeing with me. However, I want to point out that your view of things prevents any business owner from expressing any personal story or opinion on any public forum without it being view as "published" which in turn will very likely make people like Mike Steward be very wary of what he says even casually on the forums, which in effect will greatly reduced the information flow from the manufactures to the knifenuts, which is hardly in our interest.
I strongly believe that even a representative of a company should be able to share a personal success story on a forum of his choice, and the post in question was nothing but, without it being construed as being "in print" or company propaganda.
On a side note: Many accademic institutions begin to adopt the policy of rejecting *any* internet material as citable reference as long it is not from a directly verifiable source such as a company webpage or the online subscription of a printed journal, newspaper etc. Because these days, anybody can write anything on the internet, whether it be in a blog, myspace site, a forum etc. It is probably much more correct to view a forum post as a form of verbal communication because most of us don't weigh their words when they post (I know that most times I don't) as well as when preparing a printed document. Of course, that doesn't absolve you from lying on a forum for example, and a forum has a searchable collective memory, but it hardly makes a post published material. It seems to be a not uncommon delusion to think that any webpage is published material.
By its very definition a verbal communication is not published material as long as it is not a *formal* announcement. If you don't believe me, try the Webster or the Oxford Dictionary.
I think speed01 said it best, the turn that this thread has taken makes me shake my head in disbelieve. Where have we gotten to that some people seem to think that other people are not entitled to carry on a casual internet conversation without delivering "proof" and detailed information on any statement they make. Makes me quite mad actually, because in particular this forum has I think suffered because of it. THESE ARE INTERNET FORUMS, NOT THE NEW YORK TIMES NOR SCIENCE MAGAZINE!