We are not a difficult crowd to sell to. Make a good traditional style folder, consistently, and we are 'all over it'.
Look at GEC: in business just 8 years and their business is booming, turning out knives under their own label and SFO's. Dealers often sell out within hours of a new shipment arriving. And soon some of these knives show up on the secondary market and get snapped up there too, sometimes for double the original price.
Same can be said for Bark River.
Why ?
Because both companies rarely let you down. Most of our buying is done online so we cannot examine or feel the knife, but the vast majority of the time it's a good or even great knife that arrives. This is the 'secret' of their success.
Queen could be a success story too because if they consistently produced a good knife we would be 'all over' those too. But it has been 20 or more years since Queen had a consistently good product.
I think the problems there are likely many, at every level and every stage of production and quite possibly includes employee dissatisfaction.
There are businesses that specialize in an in-depth look at a company's operation from start to finish and make recommendations as to how to make improvements from start to finish.
I think Queen needs this outside professional help because problems that have been going on for more than 20 years need more than just a little fix-up here and there.
It would take some deep pockets to pay for a professional thorough analysis, but if this then results in a consistently good pocket knife, we will be 'all over' them and they will make back the money spent(invested really).
kj