I agree with you that CRK is always looking at improvement within their lineup...and that it is exciting for them and their staff.
I also believe that CRK (Chris mostly), took great pride in his work. Which for those of us who remember him, loved. And innovation is always an aspect of business.
I know that they arent totally about the bottom line, or else we would have medium sebenzas! Haha.
But at the end of the day, if sales are down, you gotta make something new to keep the wheel greased. (I don’t know this for fact, just an assumption)
In closing, I run a construction business, and I love building beautiful unique homes...in fact I take pride in it...but there is no way Im going to build a unique home and loose money because I love that home...let alone do that multiple times.

That’s what i meant by my statement.

Maybe I shoulda said “Part of the reason...”
All that said, I think we are basically on the same page, just saying it differently.
Glad to see you around the forums again.
Was wondering where you went.

It’s good to have you back!