I think your question is a good one. I have often wondered exactly how these military contract knives are distributed. Does the government order them and then sell them through the PX, or are they simply issued directly? I have talked with dozens of service people and none have seen them for sale or heard of anyone issued one....It would be interesting to learn exactly how it works.....
it appears (I'm just reasoning here rather then drawing from specific statements) that small teams in the 15-200 range (knife units) (based on available over-run numbers per model) purchase them, rather then larger broad military contracts such as for a standard issue bayonet. It seems that the orders are placed by individual superiors for distribution to their individual units.
some of the things that are lacking in busse's "hype" machine as it is normally seen in other companies is a description of the knife that is directly related to combat; a direct statement as to what type of military unit or branch initially purchased the knife, use of descriptors regarding how fighting knives are used and to what effect, and the use of military use as a qualifier for the knifes inherent quality.
when a "fighting knife" is sold or introduced, the comments on how it is used are limited and generally to the point, something to the effect of 'the flying serrations cut through clothing very efficiently'.
when military models are introduced, often times they are not specifically stated as belonging to any particular unit. on the rare occasion that it is, it is presented as belonging to that unit for a specific purpose and pretty much left at that. 2 examples being the terror monkey line, and the eu17 line. as I recall the terror monkey line was for an isreali repelling unit, and the eu17 was deduced as being for an extraction team. I'm pretty sure that in both cases information on what
type of unit the blades were made for had to be researched, found, and speculated upon by forum members because the information was not readily given.
and I don't recall jerry ever making the claim that
because his knives are used by the military, they are high quality. Every thing I have seen shows that his scientific pursuit of specific metallurgical properties has resulted in a steel that stands on its own in quality. This is completely separate from any thing connected to the military.
So if his marketing of military orders is there to increase demand for his knives, its a pretty sparse marketing scheme that could easily be made more effective with fleshed out information.
and I stand by the idea that if indeed the limited information is given solely to increase interest (rather than because whatever unit purchased the knives is requesting privacy) - then good. As I stated before I am not interested or able to track down evidence to prove or contradict their use or purchase by military units, I can only look at it from a civilian perspective with my experience coming from owning and using the knives themselves.
If I gain interest by their presented use by military orders - I come to purchase a knife that will
never chip, is corrosion resistant, takes a great deal of force to bend, will take a set before breaking and will actually bend first rather then simply breaking without any indicator of excessive stress, is very very very difficult to break by hand, and is easy to sharpen.
Given that jerry does not run the idea of his knives being military based into the ground (as shown by the lack of marketing ploys mentioned above) like other companies have (an easy target being dark ops) - I do not feel that it is a determining factor in whether or not I purchase the knife given that I like the physical properties of the product itself.
without talking to jerry directly or being able to send inquiries to military units, all that I can personally discuss is the properties of the knives themselves, or the validity of a marketing campaign being of a specific type, or moral position. I wish I could help with the evidence, but I'm not entirety sure that I would even if I was able to.