They have and are still going for that customer base because that's were the largest volume is.
That's incomplete to the point of being inaccurate. Yes, Buck offers knives at a low price point, as do many other manufacturers. But Buck is also going for high end hunters with their top-end hunting knives and is going after collectors with high end and limited run variants of the their traditional patterns.
That's outside the forums etc... Out there in the real world were ave Joe Billy Bob is buying knives.
Yes, and out there, in the real world, high-end buyers and collectors are also buying Bucks for good reason.
In the forum, my assertion remains true. You and others are incorrectly dismissing the Buck 110 as a low-end knife due to it's price point.
Price point <> quality. It might help you to take a marketing class or to work in marketing for a bit to understand why these are different. Some reading to get you started.
https://en.wikipedia.org/wiki/Pricing_strategies
Price point <> quality. It might help you take some engineering classes or to work in industrial production for a bit to understand why these are different. There are times when production capabilities, volume and materials come together to provide a real value to the end customer. This explains why a $28 Walmart Buck 110 is actually a better knife than a GEC #42 Missouri Trader with a 1095 and micarta scales, despite costing less than 1/3 of the price of the GEC.
If you want to bust Buck's chops for producing "low-end" knives, point to the Bucklite Max or Bantam lines. The frames are horribly weak. Just awful. Nice blades but horrible frames.
If Buck jacked the prices the standard 110 it would likely kill their sales figures and people would be looking for knives in the old price range.
I disagree. The trick is to leverage brand identity (by protecting your core products) and using that to drive sales in your lower price point knives. Buck needs to get the design and QC of their low-end frames under control. They have and have had plenty of lines to offer in the $30 or less price range. IMO, they need to
a) reconsider their materials choices for their linerless frames (more like the original Bucklite)
b) bring back a thinner version of the liner Ecolite with beefed up pivots
c) sort out the production issues with the Spitfire/Slimline knives (like they did with the Vantage)
d) keep the prices of the Buck 110 just high enough to protect it's value proposition.