A two-and-one-half year study by Renee Gosline of the Massachusetts Institute of Technology looked at people who purchase counterfeit luxury items, like handbags and sunglasses, and found that counterfeits do not hurt the sales of luxury brands so long as consumers can distinguish between them. Indeed, Gosline found that counterfeits are often used as trial versions of the high-end genuine branded item, with over 40% of counterfeit handbag consumers ultimately purchasing the real brand.
http://freakonomics.com/2012/09/05/why-knockoffs-can-help-a-strong-brand/
Notice the bold: SO LONG AS CONSUMERS CAN DISTINGUISH BETWEEN THEM
This is the problem for the knife industry.. It is very difficult for consumers to distinguish between the real thing and the fake.. and this won't change so long as Makers do not implement a serial# system and ownership registry.. or some kind of system which helps consumers distinguish.
http://freakonomics.com/2012/09/05/why-knockoffs-can-help-a-strong-brand/
Notice the bold: SO LONG AS CONSUMERS CAN DISTINGUISH BETWEEN THEM
This is the problem for the knife industry.. It is very difficult for consumers to distinguish between the real thing and the fake.. and this won't change so long as Makers do not implement a serial# system and ownership registry.. or some kind of system which helps consumers distinguish.