Another Shepherd
Gold Member
- Joined
- Aug 9, 2021
- Messages
- 1,428
I do see a lot less "x...nuff said" posts here than on gun boards. My guess is that when some people buy something that generally has one function that they feel is the most important function and costs a sizeable amount of money, then they feel the need to have "chosen correctly". IMHO, it's a lot of e-chest thumping. I've never heard of a guy carrying an M&P getting killed by a criminal only to have the officer arrive on scene shaking his head, "If only this poor SOB had been carrying a Glock..."
But yes, there are a FEW brand loyalists in the knife community. I would say we have a bigger problem with steel snobbery which as I get older I find eye-rolling. Then again, I like to sharpen.
My guess is that it may be counterintuitive, but I think that sort of rah-rah tribalism is more common at the outer edges where someone who doesn't have the means to try a lot and get a broad picture of what is available feels the NEED to be right and have invested correctly.
I think guns are more susceptible to this line of thinking due to the fact that most purchased today are viewed as pretty much ONLY weapons and that the entry level in terms of dollars is so much higher than with knives.
To each their own, though
Yes, Steely_Gunz is talking about what psychologists call "cognitive dissonance." This is not a matter of guns and knives but of human nature. Guns tend to cost more than knives, and that probably leads to more vociferous brand loyalty among gun owners. You can see the same sort of behavior among people who buy expensive cars or expensive cameras. But bear in mind that people are not all the same, and they have various ways of dealing with cognitive dissonance.
The Cognitive Dissonance Hiding Behind Strong Brands
Smart brands convey a strong, overt benefit that lines up with people’s actions and beliefs. Great brands, however, are smart enough to see…
medium.com