Time will tell. Dicks made the same bet, they are on the verge of financial implosion.
Dicks was a much larger business.
Last edited:
-
The BladeForums.com 2024 Traditional Knife is ready to order! See this thread for details: https://www.bladeforums.com/threads/bladeforums-2024-traditional-knife.2003187/
Price is$300$250 ea (shipped within CONUS). If you live outside the US, I will contact you after your order for extra shipping charges.
Order here: https://www.bladeforums.com/help/2024-traditional/ - Order as many as you like, we have plenty.
Benchmade Discussion without Politics or Insults
- Thread starter northside1
- Start date
- Status
Time will tell. Dicks made the same bet, they are on the verge of financial implosion.
Dicks was a much larger business.
Interesting because I see their stock value as taking a sharp decline at the end of 2017 and rising steadily since then. It seems that Under Armour had a much larger impact on their sales than the firearms fiasco.
Dick's stock prices:
2014: high of $56.52
Today: Closed (2/20/19) at $38.17
Also include inflation. They are down about $18 per share overall.
In 2016, they had a high of $59 and change.
Down $20 per share from then.
As an investor, that's not boding well for the last 5 year trend, I'd say. (I'm not invested in Dicks, fwiw).....seeing as they lost ~45% of their value per stock share and their current trend is not showing any indication of a quick rebound as their value is hovering in the $36-39 range.
2014: high of $56.52
Today: Closed (2/20/19) at $38.17
Also include inflation. They are down about $18 per share overall.
In 2016, they had a high of $59 and change.
Down $20 per share from then.
As an investor, that's not boding well for the last 5 year trend, I'd say. (I'm not invested in Dicks, fwiw).....seeing as they lost ~45% of their value per stock share and their current trend is not showing any indication of a quick rebound as their value is hovering in the $36-39 range.
Last edited:
They sure will be fine, but not off of my dollar
Mine either (except the yeti cup and bottle I own). Nike’s are WAY overpriced, Gillette blades are no match for a safety razor, chick fil a is on the lower end of the fast food lineup (IMO) and hobby lobby offers nothing I want. Benchmade on the other hand will still get my business. None of that is political, just preference, as consumerism should be.
Nike and Gillette didn't have a predominately pro 2A customer base like BM had.
Yeti lost a TON of money, and that was over the NRA...
Who BTW, has also upset a huge portion of their customer base and also gets to watch member stop donating and joining stronger 2A groups like the GOA and 2AF.
Smith and Wesson as a company lost over 100 million in value in 8 months.
Springfield and Ruger are still catching flak and worked their asses off to rebuild some form of customer trust.
You seriously underestimate 2A supporters, just like BM did.
But Benchmade has nothing to do with firearms or the 2A. They make knives. I guess we’ll see where they are in a year but reasonable people shouldn’t even consider any of what’s going on politically, rather they should focus on the quality of products and customer support. Benchmade excels in both.
Dallas T
Gold Member
- Joined
- Apr 6, 2013
- Messages
- 1,504
They do make great knives and do have great customer service I’d even say the best. Can’t say it’ll change my buying habits either. but I’m not much of a Political follwer. I do carry a firearm and am extremely pro gun I just tend to stay out of it.
- Joined
- Apr 16, 2018
- Messages
- 1,502
Wow I had no idea that Lynn Thompson was such a Bad Ass, That boy can shoot and good on him bringing his stance on the Second Amendment of the United States Constitution out in plain sight.
They chopped up guns, bragged about it, then lied about it, donated tens of thousands of dollars specifically and only to anti 2A gun grabbers, for the last 3 election cycles.... and again lied about it.
They aren't trustworthy, and decided to bet against their customers, and the constitution, and it's now biting them in the butt like a Pitt bull on a mailman.
If it wasn't a such a big deal, the owner wouldn't have tried to squash it with that lame excuse of a video, which was basically like trying to extinguish a dumpster fire with gasoline.
Ok but are their knives or customer service suddenly not effective anymore because of any of that?
Wow I had no idea that Lynn Thompson was such a Bad Ass, That boy can shoot and good on him bringing his stance on the Second Amendment of the United States Constitution out in plain sight.
Lynn is a national treasure.
Watch his hunting vids.
He has a huge, brass pair, that clanks when he walks.
toker
Basic Member
- Joined
- May 1, 2010
- Messages
- 4,914
In one of the retail conference calls, the CEO said that they are considering closing down all 35 of their Field and Stream stores. That's not because of Under Armour.
That's not the issue.
There are lots of other knife company's with great knives and great customer service who don't spend tens of thousands of dollars to support gun grabbers who want to strip away my rights.
A company has to EARN my money.
They are not entitled to it.
They’ve earned my money and will continue to have my support because they make the best knives for the money I’ve owned. Their designs are unique and the materials used are top notch. That’s what matters to me. Remember when liberals were up in arms because the owner of jimmy johns shot that lion? Yea well JJs makes a good sub so I still eat there. I have my beliefs but I don’t care strongly about politics in general. Just the quality of the product.
- Joined
- Jul 1, 2013
- Messages
- 331
To be honest with you guys, none of this really surprises me. Look at how they treated the founder of Knife Rights. Instead of giving Doug Ritter time to find another manufacturer for his MK1, they basically cut his legs out from underneath him...and then marketed their own knife with a similar blade shape. I realize that many here will disagree, but I thought it was a crappy thing to do. In my home state of Texas, Ritter was a big part of our recent legislative victories and I suspect Benchmade benefited greatly from our new knife laws.
And you are absolutely free to choose how you spend your money.
Isn't freedom wonderful?
- Joined
- Sep 7, 2015
- Messages
- 965
Sorry but that's not how it works. I remember in my retail management course it said something about human nature I found interesting. For every positive experience a customer will tell max 4-7 people, where as a bad experience it's 15 to 20 people. How else do you think from a single Police FB page just about the entire knife community knows what happened? Another stat is after one negative experience 51% of customers will never do business with that company again. That's why any companies main focus is customer retention and keeping people happy.
You need to understand that for a company to stay in business and not get bought out it needs to constantly grow. So even if they only lose 20% of their sales it still puts them at a huge disadvantage as they have moved backwards not forwards.
So how do you explain the gains with companies that one political party or the other has decided to boycott? As for their knives, even the people who have a strong stance against Benchmade politically agree that their knives and customer service are top notch. So the majority haven’t had a bad experience at all. Just a political decision that has people upset. That means their decision would be seen as a good one to the other political side. I’m sure if CNN cared to cover all this, people who don’t even carry or use knives would flock to BM just because of their political stance. Which is also stupid because they’re buying a product they’d never use and have no knowledge of that product’s quality, just jumping on a political bandwagon.
- Status