Best value in a production knife brand

Sal,

If knives are so expensive to produce in the U.S., then how does Case and Buck produce a three blade stockman made here in this country, ship and distribute them world wide, for the price of a decent lunch at a chain restaurant?

Are the Buck knife users all rubes using junk knives?

And Victorinox is made in Switzerland, a modern nation with a high standard off living, yet makes a many bladed tool, shopped all one the world, and sells for under 50 dollars. In the case of the two layer models likekt the tinker for much less. Or how does Tim Leatherman make his products, and stay in business if it takes so much to produce a knife in the U.S.?

When a pocket knife with jigged bone scales and two or even three blades sells for less money than a single bladed knife with an injection molded handle, something is not adding up. I'd liker to know why. I can see a few more dollars per knife for better blade steel, but double the price, no.
 
I'm not in manufacturing either, but have been in the HVAC field for over 40 years. It is impossible to explain to a customer they'll be paying $450 for a $50 part. To the dude that says required tooling can't be figured into the price....he's wrong.
Sal spends $800,000 on 1 machine......that should be a wash?? Don't think so. It must be figured into the selling price.
To all the guys that KNOW how Sal, and others, should be pricing their goods.....you don't.
If you like it....buy it......but if you think taking $50 worth of materials and turning it into a knife is only worth a 20% mark up, you obviously have no clue.
Interesting thread, and lots of the posters remind me of some of my customers. They want to tell me what I should be charging.
Joe

I find this post interesting because you are essentially arguing in favor of the higher prices charged for the alledged "hype" by the major brands which is opposite to what you have been saying all along about manufacturing and assembling a knife for sale.

The fact that you can build into your pricing the cost of equipment is exactly why Spyderco does the same however the scale is considerbly different ($800,000 vs $800). Lots of mom and pop HVAC companies around and one can argue that for residential service, the service is equal to the larger HVAC companies. What happens to your company when that $450 repair is being done by another company for half that? That is what China is doing to the knife industry. The only reason for things to be the way they are now with HVAC business is government regulations. It basically isn't very difficult and a one day seminar would cover the basics.

With regard to the "required tooling can't be figured into pricing" statement... added these costs into your rate schedule is common practice in the US. I didn't say "can't". But what if the Mom & Pop simply charges half for the same service? Do I care that they have insurance? All I want is for my AC to work..... Factoring in small scale equipment costs is a choice.
 
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Good point, but NO company will charge half. In the last 40 years I have seen some interesting trends. Larger HVAC companies charge more....lots more. Their employees work on a commission. The more they sell, the more they make. This turns into thievery.......trying to up sell is a common occurrence. Different topic for a different day.
Point I was trying to make is it's very hard to price a product in a business you aren't in.
Joe
 
It is very hard to price services. You can factor in all of your costs, make assumptions on gross sales and so forth, but ultimately it is an educated guess that you live with and adjust from time to time.
 
Victorinox and Opinel are on a different scale of mass production than most knife manufacturers. I think Victorinox produces about 20+ million a year with 1,000+ employees! Opinel produces about 15+ million.
 
So, what exactly is your business? The biggest way that a consumer can express themselves is through their wallet. If you don't like the pricing on a product, don't buy it. I'd rather companies produce a wide range of products, including those you seem to think are overpriced. I buy those "overpriced" knives and enjoy them.


There is nothing "simple" about a pocket knife, even for models produced from CNC or laser parts. There is still an incredible amount of handwork that is done. Have you ever been to a knife factory? Your statement about "simple" reads as uninformed. Production knifemaking as an industry CAN be profitable, but it is also frequently a struggle to keep the lights on, I point to Schrade, Camillus and Canal Street Cutlery as an example.



Pretty much all of the owners of knifemaking companies are very humble, and great people to boot......and I know most of them very well. Participation on forums is NOT an indication of humility or lack of interest in the opinion of "regular folks". Many of the knife company owners simply don't have the time to be on forums. They are dealing with supply chain, logistics, HR, marketing/sales.....these are some of the more pressing issues involved in running ANY company.

You, my "friend", need to get a WHOLE lot more educated on knife companies, and business in general before you continue spouting off at the keyboard. If you have the means and time, Blade Show in Atlanta is coming up real soon, and would be a highly productive and educational opportunity for you.

Best Regards,

STeven Garsson

Please don't take anything I said here personal or get frustrated with me. I'm here to learn but also here to speak my opinion. I financially support the companies that are I question here and will continue to do so because I enjoy the hobby. No I've never been to a knife factory but I'm sure there is more that goes into it than I personally know. In terms of simple I say that because there really isn't much to a pocket knife. I don't think anyone can argue that. It's not like putting together a watch movement with hundreds of tiny little pieces all working in harmony. I've taken knives apart and in front of me sits maybe 8 different parts at the most, so "simple"in relation to other manufactured products.

When a consumer looks at an item they purchase and begins to question if what they hold in their hand is really worth the price paid that begins to pose a problem for businesses. I guess I'm just having a hard time figuring out how some companies can put together a quality knife with tight tolerances and sell it for X amount, but yet another company sell a similar knife with similar products for 2-5 times the price. Just seems like that's where the marketing hype kicks in and people buy a brand name and not necessarily a better product.

I'm still going to continue to buy knives and I will spend whatever is necessary to purchase something that catches my eye. I just wanted to see what others thought about this and see what knives they thought were better values in that $100 and up price bracket. I don't dwell on this topic at all, I just was curious to see if others were beginning to think that the prices on knives were really starting to get up there in comparison to what they used to be and also in comparison to other newer brands that have hit the market and are offering similar knives for much less.

As for the next post you put up, I'm not quite sure the relation of the video you posted. If you're asking if that is me or even if that is my business then no that certainly is not me in the video and is not even close to my business. I'm not quite sure what the relevance is to that video. As for you asking what business I'm in, I own several commercial properties that I rent out along with several mini storage "self storage" facilities. I keep somewhat busy making sure those properties are rented and kept in tip top shape.
 
Victorinox and Opinel are on a different scale of mass production than most knife manufacturers. I think Victorinox produces about 20+ million a year with 1,000+ employees! Opinel produces about 15+ million.

And is this scale the chicken or the egg? And what does it say about the "China wins because of low labor rates" argument?


Victorinox, Opinel and Mora have extremely good and conservatively disciplined design and brand management. They don't crank out a gazzillion new products every year, which (I believe) allows them to maximize their return on investments in tooling.
 
And is this scale the chicken or the egg? And what does it say about the "China wins because of low labor rates" argument?


Victorinox, Opinel and Mora have extremely good and conservatively disciplined design and brand management. They don't crank out a gazzillion new products every year, which (I believe) allows them to maximize their return on investments in tooling.

Economies of scale.
 
Please don't take anything I said here personal or get frustrated with me. I'm here to learn but also here to speak my opinion. I financially support the companies that are I question here and will continue to do so because I enjoy the hobby. No I've never been to a knife factory but I'm sure there is more that goes into it than I personally know. In terms of simple I say that because there really isn't much to a pocket knife. I don't think anyone can argue that. It's not like putting together a watch movement with hundreds of tiny little pieces all working in harmony. I've taken knives apart and in front of me sits maybe 8 different parts at the most, so "simple"in relation to other manufactured products.

When a consumer looks at an item they purchase and begins to question if what they hold in their hand is really worth the price paid that begins to pose a problem for businesses. I guess I'm just having a hard time figuring out how some companies can put together a quality knife with tight tolerances and sell it for X amount, but yet another company sell a similar knife with similar products for 2-5 times the price. Just seems like that's where the marketing hype kicks in and people buy a brand name and not necessarily a better product.

I'm still going to continue to buy knives and I will spend whatever is necessary to purchase something that catches my eye. I just wanted to see what others thought about this and see what knives they thought were better values in that $100 and up price bracket. I don't dwell on this topic at all, I just was curious to see if others were beginning to think that the prices on knives were really starting to get up there in comparison to what they used to be and also in comparison to other newer brands that have hit the market and are offering similar knives for much less.

No problem. I took your posts as such. You argued your point. I have always questioned the pricing on the Spyderco Kiwi 4 with VG-10. It is made in Japan I believe and from what Sal says, I can understand the pricing at this point, but it always seemed a bit high for the materials used. I don't protend to understand all the costs and risk associated with a sizable knife business like Spyderco. They have diversified somewhat to cover the low end prices and have done the same for the higher end pricing on knives. The higher priced Spydies aren't for everyone, but if you look at the pricing of companies like Benchmade, the prices seem pretty normal. But is normal fair? I don't know. I consider the higher end Spydies comparable to the ZT's in terms of quality. I also will continue to purchase the knives that catch my eye/interest regardless of the price.

I might add that "fair" really doesn't matter. It all is based on the marketplace. Good companies charge for their products and it is up to the consumer to make those judgements on pricing and value.

I like to compare to a S&W revolver such as the Model 617..... just a 22, but is it fair? I think so. You either buy it or you don't and fairness has nothing to do with it.
 
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Sal,

If knives are so expensive to produce in the U.S., then how does Case and Buck produce a three blade stockman made here in this country, ship and distribute them world wide, for the price of a decent lunch at a chain restaurant?

Are the Buck knife users all rubes using junk knives?

And Victorinox is made in Switzerland, a modern nation with a high standard off living, yet makes a many bladed tool, shopped all one the world, and sells for under 50 dollars.

Because they keep making the same patterns forever.
Over time the machines are paid off, automation increases, and costs come down.
The Victorinox I can get for $30 now cost $30 back in 1982, when $30 was worth more...

If you want to keep buying the exact same thing for decades on end, the price can come down. ;)
 
Seems like people, many people, in fact like to buy the "exact same thing". :rolleyes:

Why change something that works? If it aint broke, why fix it? ...... and so forth.
 
Sal,

Thanks for being willing to join the discussion.

Could you say more about this idea of "spiraling up" in terms of workers' wages? In particular, could you reflect on the differences between manufacturing in the US vs in Europe?

By Spiraling up, I mean that we must figure out ways to increase wages so we can afford to purchase without seeking the lowest price. We pay our staff as much as we can, rather than as little as we can. We provide good bennies and as much security as possible. I believe we need to do this as a nation. It does mean less profit, which we have to accept.

To compare apples to apples, let's focus on knives in the sub $50 range. These knives are mostly made with fine blankable steels of varying quality with 12C27, 420HC and Aus8 being near the top of that group.

Not sure of the question? I don't think you will find many knives produced with high cost steels selling for under $50. A lower cost steel will be much less expensive to purchase the raw materials. But the processing costs can be considerably more expensive. Stamping vs laser cutting for example. The stamping equipment is much less expensive and can punch 5 pcs per second. the laser is much more expensive and may take 10-20 seconds to cut out a blade. That's a 50 - 1 difference in processing time not counting the cost of the laser. The same ratios will be evident in heat treat, grinding, drilling, reaming, polishing, sharpening, etc.

As a consumer, it appears that European manufacturers are doing a better job of competing with US manufacturers but they're doing that under a fundamentally different social contract with their governments and societies in which the companies pay higher taxes but in return get:
+ Release from paying health care costs (provided by a variety of single payer systems)
+ Release from paying other worker benefits (provided by more robust social services of European governments).
+ Benefit of a healthier work force (the US trails many developed countries in most health metrics)
+ Benefit of better educated work force (US the US trails many developed countries in most education and worker training measures)

I can't speak too much of European manufacturing, as they don't have to show country of origin. When I did some investigating in some European countries, I found much less manufacturing that I would have guessed, and much more importing that I thought. Importation of both completed products and parts. Far more traders and services in Europe.

If you are going to compare knife manufacturers, especially with high cost steels, There are not many knife manufacturers in Europe making knives with high cost steels of which to compare. Of those that we do work with, I find their costs to be similar to US costs.

I personally question the quality of healthcare from single payer systems over what we provide for our staff. But that's just my opinion. I think that our education systems here could be improved quite a bit, but again, that is just my opinion. We have some great schools here, but not all get to experience them. In my opinion,, "whatever the problem, education is the solution".

There are confounding factors to be sure. Swings in currency exchange rates are obviously linked to the ebbs and flows of imported goods in the US.

Most currency swings are workable, It's the Chinese Dollar /Yuan difference that is too great of a variance to compete against.

And there are some basic trade-offs. My understanding is that it's easier to start companies in the US and European style social-democracies tend to produce more long term under-employment.
I would tend to agree, but I have few facts to be sure. Gail and I began Spyderco with $250 in 1976. We were living in and working out of a converted bread delivery truck. I think it would have been very difficult to do that the same way and be successful anywhere but in America.

But one can't go to a local retailer, buy a Victorinox SAK or one can't get an Opinel or Mora, all of which can be purchased for less than $30 and not wonder, how can these companies produce knives this good for so little while paying their employees so much and guaranteeing such good social benefits?

"Knives this Good" is a relative value. While I have much respect for Victorinox, Opinel and Mora, any of their knives produced in CPM-S90V would cost 10 times as much, assuming they had the equipment and knowledge to be able to process the steel. It's the cost of the exotic steels and processing same that carries the high mfg cost. Remember, these materials are very obstinate and resist change, so they are more difficult to convert from a raw blank to a finished blade. Also quality and close tolerance becomes more of a challenge. On our locks for the Native, we are holding .0005 requiring a wire EDM for production. I don't think that the above mentioned companies could match that.

Maybe the US has some lessons to learn?

I think all countries have lessons to learn. We've learned a great deal from the countries with which we do business. In the end, it all gets down to the end line goals.

sal
 
Victorinox and Opinel are on a different scale of mass production than most knife manufacturers. I think Victorinox produces about 20+ million a year with 1,000+ employees! Opinel produces about 15+ million.

Victorinox is making about 36,000,000 knives per year.

sal
 
I will humbly admit that I've definitely learned a thing or two by starting this thread and it has opened my eyes a bit and also answered some of my questions/concerns. Obviously there is much more that goes into mass production knife making than I thought. I'm willing to admit when I'm naive to something and this is one area that I truly did not have the right information to form a fair opinion. I guess that's why we ask and post our feelings here, so that we can get a broader perspective of the topic at hand. I still think that some knives on the market are a bit ridiculous with their pricing, and I still think that certain brands base their pricing by gimmick marketing and hype. However I do have an appreciation for anyone who starts and operates a successful business. I will continue to learn and will continue to support these companies when I see something I want. I hope others have learned a thing or two as well.
 
I still think that some knives on the market are a bit ridiculous with their pricing, and I still think that certain brands base their pricing by gimmick marketing and hype.

I think we can all agree that there sure are some. :)
Just not most.
 
Victorinox is making about 36,000,000 knives per year.

Thank you for the updated number. I knew it was over 20 million about 5-10 years ago. Stamped parts are definitely easier and faster to manufacture. Kind of like comparing AK-47 to AR-15.

Informative to watch the Victorinox and Opinel factories at work. Both have been at it since late 19th century.

[video=youtube;sPvDNXnRJQM]https://www.youtube.com/watch?v=sPvDNXnRJQM[/video]
[video=youtube;KNELKUpH10k]https://www.youtube.com/watch?v=KNELKUpH10k[/video]
 
Thank you for the updated number. I knew it was over 20 million about 5-10 years ago. Stamped parts are definitely easier and faster to manufacture. Kind of like comparing AK-47 to AR-15.

Informative to watch the Victorinox and Opinel factories at work. Both have been at it since late 19th century.

[video=youtube;sPvDNXnRJQM]https://www.youtube.com/watch?v=sPvDNXnRJQM[/video]
[video=youtube;KNELKUpH10k]https://www.youtube.com/watch?v=KNELKUpH10k[/video]

Thank you for those videos, Ram! My very favorite two knife companies for dollar to dollar value.:thumb up:

26646992153_7e7a846603_z.jpg
 
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