Unsuccessful? Publishers thought enough of him to invest their money to give him two book deals (long before Dual Survival fame) and want more. One of those books is endorsed by the National Association for Search and Rescue, and I know of no others that are when it comes to survival. He has trained with the best in the business, Kochanski, Wescott, Watts, Halfpenny, Ganci, etc. And the guy has been making a full-time livelihood teaching outdoor self-reliance for over 25 years. See
HERE.
And for what it is worth, I have known Cody for over nine years. Both inside and outside his school. As brutally honest as he is and coming across with an authority when it comes to survival, he is just as generous and inquisitive. He doesn't hesitate asking questions from anyone when he doesn't know something (he is not a know-it-all), and he is
ALWAYS quick to call out his mentors or where he learned something when teaching, something TV networks won't allow as it doesn't make them a dime. I can tell you from first hand experience, what many mistake for ego is purely passion. Hell, seeing just a fraction of the documentation he keeps on the people who have died outdoors and how (easily preventable) makes me passionate about this stuff too. Especially when it comes to the kids who didn't have to die.
That being said, I can understand how some folks have a certain perception and to each their own, everyone is different with a different point of view. That doesn't mean someone has to be right and someone has to be wrong. Yes he sets the bar very high when it comes to survival instructors. Very few can eek out a full time living doing what he has been doing for 25+ years. But that's why I like training with him. He has and continues to learn from the best, and on top of that, he has lived and taught it more than most. Obviously a great resource in my opinion.