Why are so many knives called custom when they are not?
This, I believe, is the most troublesome and misleading thing any knife maker, boutique shop, semi-production shop, small or large manufacturer, supplier, show sponsor, club, or knife owner can do. Misrepresenting knives as custom when they are not does a great disservice to our community, trade, art, craft, and insults every one who is interested in knives, and it happens all the time. All you need to do is put the words "custom knives" into any search engine, and you'll immediately see dozens and dozens of sites misrepresenting their knives as custom. Thankfully, you'll also see true custom works offered by knife makers, but these are actually in a minority! Why would so many sources, sites, merchants, makers, and manufacturers misrepresent (lie) about the knives they sell?
When something is claimed to be custom, that means that the maker has an extremely high level of participation in the process. When you buy something "ready made," or "off the shelf," you simply take what is offered to everyone else. There is nothing wrong with that; most knife sales throughout history are completed as "off the shelf" purchases.
A custom work means that there is communication between the maker and the client, that the client or patron gets just what he wants, just as he wants it, with his ideas and guidance in the creation of the piece. Custom work can only be accomplished by a maker who has an extremely wide range and array of talents and skills, as each knife is different, and each project must receive dedicated and specific attention suited to just the one client who orders it. Custom work also indicates that the work is typically one-of-a-kind, an original and unique piece that may be of higher value than mass-produced works.