RAT Cutlery Announces Name Change

We will get all the bugs worked out....sorry for the problems
 
If anyone can't read the press release I copied it into my post on the top of page three in this thread.
 
Congrats on the name change guys and much continued success. Looking forward to more high quality gear!!!
 
i love the knives but as of right now not a fan of the name change. it make sense and if it was my company i would probably do it as well but i am a dyslectic SOB and have a hard time reading the first two words. rat cutlery was easy to say and remember. o well what is done is done cant change it cus 3 people dont like it;) cant wait to see the new and up coming products tho!
 
Crap.
Does this mean I should put the RC5 and Izula in a safe somewhere??

Understand the name change guys. You know you've got my business, I don't care if you call it "S*^tbox Knife and Tool".

Wish you continued success (which I know will happen)!

KemSat Well put my friend I too Will stand behide Jeff and Mike Iam Happy for the Family here! will the Rat Pack this Stay????
 
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I don't care if they decide to change the name of the Rat Pack to the Bannana Splits. As long as the blade says ROWEN and the warranty stays the same, it's all good.

I'll always point people in this direction for their cutlery needs. ;)
 
You know we'll support you through anything, because we know your products will see us through anything. Congrats on the name change.
 
That really was out of the blue, but things look to be going in a great direction for the company and seem to be only getting better.

New name, same great taste!
 
This one caught me off guard too. I agree RAT rolls off the tongue a bit easier but like several have posted before, ultimately the product is what matters. A name is just a name.
 
I like it. It certainly sets your products even farther apart from the rest and I fully understand the need for distinct branding. Looking forward to the future of ESEE!
 
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