- Joined
- Oct 3, 2002
- Messages
- 12,297
This is a great thread. I think it is important to have this discussion because things are changing so fast.
Social media has revolutionised the world and changed the buying patterns of the under 30s forever. They connect and talk to each other over their smartphones. Even laptops and pads are a thing of the past.
Forums are dying. BF and USN are the exception but there have been no new successful knife forums opened and the smaller ones out there are struggling to make it.
I closed my forum SABlade for this very reason, all my members went over to Instagram and FB leaving the forum devoid of substance. Nothing to be done, it is the way of the world.
We have no idea of what is being sold privately through Instagram, Facebook and other. We can guess but it is probably far bigger than we can ever imagine.
Makers want sales. They have bills and mortgages to pay and they must use the selling method which the buyers today demand. That is no longer shows, print media and forums. It is direct access smartphone based social media.
I think that it is also important to remember that the demographic of the buyer is changing. The under 30s dont care about the classic master makers They have not grown up with them and their names mean nothing to them. They buy instantly using social media and expect instant gratification which follows the model of all internet sales.
Dont tell a younger buyer he needs to wait 18 months for his new all singing and dancing tacticool. He wants it shipped by the end of the week and that is the expectation which the maker must meet. Amazon has set this expectation, and the youngsters today demand it.
I too thought that the high end tactical market was headed south as the bubble contacted and the world recession bit. I was wrong. The market continues to thrive pushed forward by the access that we all have to instant purchase gratification.
So where does it leave old farts like me? I plod along visiting shows, ordering from makers (who still take orders) and maintaining my relationships with makers, collectors, and like minded knife lovers.
But I am under no illusion that I am a dying breed.
Nailed It!!!