John, I've said it before. Your product is great, at a great price, and will sell itself once more people see it. However, your fans here cannot keep the wheels turning by themselves. You've already sold us on how great your knives are, you need to "get the word out" in other venues. I know you have tried that here and there, online, etc. Honestly, it will take a bit of luck to get your name to become the household word that it should be. You just need that one spark to catch fire, maybe a signature product that only you offer?
People like free stuff. How about a GAW of a nice knife, maybe only for customers who order in the next 3 months or something? I also appreciate seeing more offerings in handle materials besides G10/micarta. Some buyers like flashy things, like mosaic pins and colored liners.
Everybody makes knives. What makes YOUR knives stand out apart from others? I think the online/social media community is the key to getting your brand to take off. I don't know what that "one thing" is that will set things in motion, but I'll certainly do what I can to help your efforts!