The guy posts selfie videos in front of an American flag and quotes bible verses everywhere. And he has never ever addressed where his knives are actually made before. It's not a huge leap to think that folks (and dealers) would take that to mean Made in USA. This is not on the dealers. An honest businessman would've disclosed where they are getting parts from, how much of the knife is made overseas, and what all is actually completed in USA. He has never done that.
On a separate issue, or "trend" i'm noticing with "USA designed" made overseas knives, is that no one wants to mention who or where their knives are being made. It's almost as if they know that knife folks will turn their back on them when they hear the C word. And situations like this make it worse for everyone. What's the harm in naming the company making your knives? "It puts the relationship in jeopardy", I find that to be a very lackluster explanation. Sorry, but I'm not buying your knives when you are pulling the wool over folks' eyes......