Objectively, Survive! makes a fine knife - when they actually get around to making it. I've owned them, I've used them, and I've moved them along to others who may be less principled than I. The designs are great, the knives are good, but the business practices of a couple of very dishonest people stink.
There is no pride in owning a Survive! knife. Their reputation could have been salvaged very easily, years ago, if they had simply been honest with themselves and their customers. However, they have proved incapable of that and so they continue - either they are the unluckiest sumbitches out there or they think the masses will lap up whatever they are dishing out. Evidence overwhelmingly suggests the latter.
In the end, it doesn't matter if they manage to produce the finest knife in the world. If one runs their business so dishonestly, then there is no sense of pride in owning anything they make.