- Joined
 - Dec 30, 2012
 
- Messages
 - 975
 
I was only paying attention to the important ones.
Not the Tilt, no. Buzz was not required at all. With a DLC run of just over 200 pieces and a subsequent stonewashed run of just over 600, no buzz was required to get Kershaw's Tilt off the shelves.
Believe what you want, it doesn't change that it didn't need any post-release buzz at all.
Oh absolutely dude, just keepin it real. *whiplash*
Good point about the numbers. Still, apart from the actual sales the popularity of the Tilt has done ZT a lot of good. (Oops, I meant Kai in general and Kershaw in particular. Forgot for a sec that that particular premium knife was not a ZT.)