Kevin,
As I'm not likely to be entering any knives for judging at Blade I see no reason to contact Steve.
You are better than that. Don't do the Brownshoe "hit and run". If you have suggestions...contact Steve. If not, don't post your "musings" about the award system here.
I'm not convinced just how much they help the maker. Winning an award does not result in crowds of customers at your table waving fist-fulls of money. The publicity and name recognition is definitely helpful, but, award winners or not, all the makers who enter are probably full-up with orders anyway. And, as I have found out, the awards themselves are polarizing. Which is both unfortunate and inevitable.
As Bruce spoke of earlier, to a large degree custom knives are ego driven. Like Bruce, I have a healthy ego so I feel I can speak to that.
However, it is that same ego that makes someone think they can make a knife that someone will buy. That someone is willing to wait for (sometimes for years) that may win an award....that these knives may allow me to do this for a living.
Couple that with each knife that comes out of the shop has the makers name/logo/forge name on it. So yes, to a large extent when you "judge" the knife many makers feel you are "judging" them.
Personally, I have never understood that...the knife is not the man and visa versa.
I would disagree with RJ in that winning the past 4 Tactical Folder awards has brought him a degree of recognition that he might not have achieved or would have taken a lot longer to achieve.
The R&D he puts into the knives he makes to enter the competition at Blade. Gives him both a goal and a definitive end date for completion (something that seems to be elusive for so many custom knife makers).
These awards have brought him additional recognition in the issue of Blade (2 months after the Blade Show) for each of the last 4 years. How many makers of any type of knife can say that. How many makers have never made it into a magazine...for any reason.
RJ stopped taking orders when he got 2 years behind. He as rabid fans waiting for his next knife...whatever that is. And consistently sells out at every show he attends....although at times not as quick as he would like.
Further he accomplished this without the help of becoming the "flavor of the month".
While he may not see it, I can tell you that as someone whose only complaint about RJ is that I don't get enough knives (and he sells me plenty)
This issue reminds of the knife makers who blame the show promoter for their slow or lack of sales at a show.
What did the maker do to bring their customers or potential customers to the show?
The same applies to the marketing of the maker and/or the knife after winning an award. Do you have Coop photograph the award, put that picture on your site (along with the award), do you let your clients know that you are now an award winning maker? Do you follow up the Re-Cap of the Blade Show issue of Blade with advertising (using your Coop photo) in the ad?
If not, why not?
The question isn't can an award bring you additional sales, etc. The questions are how are you utilizing winning this award into your marketing scheme? How are you utilizing this award to improve your position in this market. What are you doing to show the custom knife world that you (at least for that day) were in elite company!