For what it worth…my logo came to fruition in this manner…
I contacted an artist friend of mine with a photo of the first knife I designed and the stipulation that it needed to make the inside of a flame.
This “flame” could not be mistaken for any of the flame logos that are out there currently, and especially any well known ones like “zippo” or “duck duck go.”
He came back in an hour with about 100 sketched logos on 5 sheets of paper. Sketches. I immediately saw one that I liked and sent it to my graphic designer (read wife), to finesse and clean and crisp up.
I’ve never looked back.