Exactly this. These people are con-artists, a criminal operation. It is a quasi ponzi scheme.
Bluegrass Survival
You my man are the proud owner of a knife made by criminals who are actively ripping people off. No
wait time, amount of money, or quality of product is worth that. I'd sooner own a pile of shit made by an honest person. Reviews of quality product despite the wait time continue to drive sales, despite the negative aspect. People think it might be worth the risk, and survive is counting on that old fools-money-parted thing. Let's not overlook the fact that these people are actively conning, and delivering
some product is required and is in fact part of the con. Those who pay, receive, and give positive reviews (even if they bash the company practices) are needed for the con to work.
Some thoughts: If you total the revenue at 50% net for the qty of blanks shown in videos it's not enough to survive (pun intended) by my calculations. They somehow got loans - I'm guessing pre-order revenue on the books - and inept banking underwriters. My guess is they're also highly leveraged at this stage using the "pyramid" money to keep from defaulting on the payments and to live off personally. There is most certainly more than one loan or even lender. So the "quasi" in pyramid as I view it is in their ability to have acquired those self reported loans and sustain payments to keep from defaulting.
I'm shocked it has gone on for as long as it has but it still seems like only a matter of time before it crumbles with this most recent move. Again, opinion.
Best I can tell they have some material, cut blanks and a pallet of sheet steel. More than some equipment. A much larger (inexpensive) rental space than needed, about the same size as Chris Reeve Knives at what looks like about 7,000 s.f. Then there are 2 full time employees. Two part time professional chef employees. And yet another "promise" to hire a clerical person.
As a career entrepreneur I'll write that there isn't anything that can't be solved with money. Nothing. They have no money. Each morning he awakes to a juggling act or game of whack a mole to try to decide what bills to pay with the severely limited resources he commands. Many days he's probably paralyzed into barely getting anything done by the depressing situation he continues to make for himself. It's clear from their complete lack of ability to solve their problems. Example: with money they could just wipe all backlogs off the books by refunding customers, call it a day and reboot. With money he'd have all the staff in the world to run a viable concern. It's clear he barely has the financial resources to keep the electricity on. It has been years of this. I cannot fathom what it's like for him to live like this. He must get Niagara, Peter's Heat Treat, his sheath maker and supplier of micarta paid or he doesn't continue. Somehow that's actually happening.
My opinion: Guy is not getting rich off this situation. He isn't choosing for it to be like this. What is clear is that he and his girlfriend? are completely out of their depth when it comes to running a business. That includes many things, not the least of which is honoring commitments, setting proper customer expectations, doing the honorable and proper things and the list goes on and on for years. I am NOT an apologist or fanboy. What I don't think is that he's inherently ill intentioned or a thief. I do believe he is conducting himself dishonorably as a self made victim of his own circumstances. Look at the actual history of Charles Ponzi. He seemed to really believe he could make things right, while becoming fabulously wealthy. That's not the issue here.
Where and from whom he's getting orders and pre-orders is still the biggest question I have. His costs on a knife, materials (steel, screws, micarta), outsourced sheaths and heat treating, payments on equipment, must add up to fixed + variable costs of 50% or higher on less expensive/lower revenue variants. He's probably nailed his sweet spot at the 5.1. Best revenue for price and amount of labor involved. But who is ordering this stuff?
FB marketing is dead or dying for him.
His YouTube fanboys are dwindling.
This forum has long ago shut him down.
There is 0 dealer network.
He's got no significant money for marketing anywhere.
So where? And by that I mean in consistent quantity to remain in business. It's a humongously large world so who who knows?
It has been 10 years of this. It's just the way it will continue until it doesn't. One day we may find out he just couldn't hold it together any longer and it all imploded. Until then, just more of the same. We will all just shake our heads and wonder who placed a pre-order? Who didn't demand their money back after 2 years of waiting.
I wrote this stream of consciousness style on a phone. My apologies if not organized.