Allright Gentlemen lets put an end to this Goat Rodeo:
I have sent the Following Email to the Board of Directors of the Guild.
That would be Gil Hibben, Wayne Hensley, Lowell Bray, Kevin Hoffman, WC Johnson, Edmund Davidson and Gene Baskett:
Gentlemen,
http://www.bladeforums.com/forums/showthread.php?t=677914
Above is thread entitled What should the Knifemakers Guild do?
As Kevin has already addressed the Joe Drouin collection issue, I suspect you are aware of this thread.
Mike Carter has been providing the Guild perspective as well as he can. As a maker with limited experience with regards to the Guild and what he refers to Ancient History when questions, comments and concerns are addressed with regards to the Guilds history. He is looking for help. His exact words were:
I am disappointed that so few Guild members have spoken up to help and set the record straight about what the Guild is doing and direction it is going. I know a lot of them are here. I feel like the guy in line who didn't move when everyone else took two steps back.
As all of you have been associated with the Guild for, in some cases, decades
you are intimately familiar with this ancient history. As such you know that, while not directly your fault. You understand that those before you have brought the Guild to the point where it is now. At the 40 year mark it has less than half the tables at the show and less than half the voting members than it did 15-20 years ago.
If you read through the thread you will note several excellent suggestions. These suggestions have been made by Makers, Photographers , Collectors and Bruce Voyles. I have not posted on this thread yet. This email will be my first post on this thread.
Gil, as the President of the Guild I feel it is incumbent upon you to address this thread.
If the Guild is content with its current amount of membership and size of the show. And has no plans to try and get back to the 200 300 table size that most who have addressed that point in this thread would like. Then say so.
If the Guild is trying to regain the status it once enjoyed in the custom knife community. Then I would recommend you address what changes/improvements have been discussed and how you plan to implement them.
These are my suggestions: some of them will be duplicates of those already stated. My duplication is due to the fact I think they are excellent ideas.
A membership drive:
Honorary Members: Each probationary and voting member in the next two months will nominate at least 5 names for honorary membership. Be sure to let them know about the membership benefits. The Gala and the fact that they are the only ones eligible for the drawing of the knives used in the Guild Show advertising. I suspect there are a lot of collectors who dont know about that.
Knife Makers: The Board of Directors should each directly contact 1 knife maker a week and ask them to join the Guild. Many of these makers will be former members who at one time had earned Voting membership status. Im sure a onetime exception to policy can be exercised by the Board.
Direct contact with the ABS President from the Guild President. Letting them know both by verbal and written notice that ABS Master Smiths will be granted immediate Voting Status with no probationary period. I realize that this policy already exists as Mike Carter answered that question for Bruce Bump. However, given the fact that only 3 ABS Master Smiths were shown on your Show Lineup
it would appear that the word may have to go out again.
Let us know the time and date you contacted the ABS and what their response was. Whether the ABS chooses to do anything about this or not
.The Guild has Tried! If the President of the ABS declines, then you can go directly to the makers.
EMAIL: DIRECT MARKETING
Without a doubt dollar for dollar this is the most cost effective form of marketing in the world. It is free, it is direct, it can be measured and it provides the most up to date information available.
Compiling a mail list will initially be time consuming. However once the list is compiled it can be utilized to not only send out pertinent information. It can also be utilized to gain more members by the Opt In option. This is where they give you permission to contact them with information related to the Guild.
As an Honorary member since 1987 I have not received one email inviting me to the show.
Utilizing an email marketing you can send out what is referred to as a Blast. This could occur at any time during the year. However, the maximum benefit would be obtained if you started doing this 3-4 months before the show. Letting them know who will be setting up. Seminar and other event news
times, locations, seminar leaders, etc.
FACE BOOK:
Some have made the comment about the aging of the Guild. Face book is free and is a great place to reach upwards of 50 Million potential members/collectors.
Announcements could be made regularly on the Wall. Once again another permission marketing opportunity.
GUILD WEBSITE:
Very little traffic something has to be done to bring it more main stream. I feel the Email Marketing campaign could go a long way to this end.
Next, Gil why is your picture and contact info on the front page
You literally are the current Face of the Guild. As one of the best known makers in the world, you should be utilizing your celebrity to bring people to the website. Time to set egos aside and utilize a great marketing tool that will benefit the Guild.
At least put the Board Members out front and not have to be looked for (yes they are under contact
probably should be relabeled Knife Makers Guild Board of Directors).
YOUTUBE:
Again this addresss the aging of the Guild. Posting videos on YouTube will be seen in theory by thousands
if not millions. If you get a chance check out how many views things like how to sharpen a knife and how to work a Balisong have gotten. The Guild needs to do everything it can to go Viral! Oh and it is FREE!
TV, Radio and Print ads in the local newspapers and magazines each year will be less and less valuable. There is a reason that so many newspapers and magazines are failing. These forms of advertising all take a Shotgun approach to advertising. In that you run the ads and HOPE it reaches someone who is interested. The Email, Face book and YouTube approach (in conjunction with some print , TV and Radio) advertising will increase the number of people who will hear about the Guild and the Show and in turn will increase attendance. The last thing
these forms of permission and target marketing methods I have use cost exactly $0.00. Compare that to conventional advertising rates.
PHOTO GALLERY ON THE SHOW EXHIBITOR PAGE
A full 65% of table holders did not take advantage of this. Why? Mike Carters answer was that Some of members didnt want to mess with the Internet. Fortunately Harry Matthews was quick to point out that the Internet is not involved. You can either give or mail a photo to the Secretary of the Guild and they will post in the Gallery.
My suggestion was to arrange with the Guild photographer to take a photo of 1 knife from each maker. The cost should be reduced as it will only be given to the Guild Secretary. Single shot, basic background to keep the time and expense to a minimum. At the end of the show, Point 7 can provide a disc with all of those photos to the Guild Secretary. The following year you will have most if not all the table holders represented in the Gallery. I feel this can do nothing but help those considering coming to the show feel better about attending.
I look forward to your positive responses
IN the aforementioned thread on Blade Forums.
Best Regards,
Les Robertson
Custom Knife Entrepreneur
www.robertsoncustomcutlery.com