It's absolutely nothing like the Hoback situation. He didn't misrepresent anything, or try to hide anything. What you seem to think is that he has an affirmative duty to act as the copy editor of online retailers' listings.Except for it being the exact same thing where Hoback is comfortably selling knives that he's allowing the dealers he's entered into a contract with to sell his products, to inaccurately describe their point of origin.