Again, you may try to ask this question as many times as you like, but I've provided a link directly to the FTC as to what's required to meet the standard that they wrote and enforce.
And once again, the 'why not' is because you're bringing up legislation that's completely irrelevant to the conversation at hand because none of the parties are federal entities.
I've provided hard, factual evidence of what the standard is. If you wish to argue against that, you're simply insisting that reality be changed so somehow you're not wrong.